Enosis Outsourcing logo
EndorsedendorsedCompleted

Trainline iOS AdWords Integration & Site Speed Optimization

Services Covered:

Custom Software Development
Project hero — replace with case study imagery
Industry
Industry

Software Development

Duration
Duration

5 months

Budget
Budget

10K - 49K

Start Date
Start Date

1 January 2017

Team Size
Team Size

Confidential

Engagement Model
Engagement Model

Nearshore

Project Capability Score (PCS)

gauge meter
71/100
Good

Project Capability Score (PCS) estimates how capable Devot is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Trainline

mapLondon, United Kingdom

Project Summary

Devōt (formerly MI DIGITAL) developed an API to integrate an iOS app with AdWords and implemented site performance improvements for a train travel platform. They implemented an API conversion upload to capture click IDs and feed conversion signals back into the client's marketing algorithms. The engagement also produced significant front-end performance gains, reducing page load time as the site became more dynamic. The team was responsive, met deadlines, and provided ongoing support.

Key Challenges

  • Integrate an iOS app with AdWords and related marketing tools to capture conversion signals and click IDs
  • Build an API to upload conversions and feed data back into marketing algorithms
  • Reduce site load times and make the site more dynamic and scalable

Project Deliverables

  • API conversion upload to capture click IDs and feed conversion signals back into the client's algorithms
  • iOS app integration with AdWords/DoubleClick for conversion tracking
  • Website performance improvements to reduce page load times

Project Solution

Devōt created an API conversion upload to capture click IDs from DoubleClick and related tools and fed those signals back into the client's marketing systems to inform algorithms. They integrated the iOS app with the client's AdWords/DoubleClick tracking and implemented front-end optimizations to reduce page load times. The engagement included ongoing support and quick responses to technical concerns.

Project Outcome

  • Site load time reduced from close to 10 seconds to less than two seconds.
  • Responsive communication and timely delivery; bugs were resolved quickly.
  • Continued support potential for the API following the engagement.

Platforms

  • MobileMobile
  • WebWeb

Tech Stack

  • iOSiOS
  • REST APIREST API

Client Endorsement

Overall Review Rating

4.75star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Loading speed increased markedly as the site grew more dynamic and scalable. Throughout the engagement, Devōt's (formerly MI DIGITAL) understanding of marketing technologies helped them meet or beat deadlines and respond quickly to any inquiries or technical concerns that arose.”

Robert Costart

Former Head of International Marketing & Growth

Note: This endorsement is based on publicly available client feedback from external review sources.

More Projects by Devot

See All Projects by Devot