endorsedOngoing

Marketing Data Aggregation System for Branding Agency

Services Covered:

Big Data Analytics and Business Intelligence

Industry

Advertising & Marketing

Duration

79 months

Budget

200K - 999K

Start Date

1 January 2020

Team Size

Confidential

Engagement Model

Onshore

Project Capability Score (PCS)

72/100

Good

Project Capability Score (PCS) estimates how capable devopsbay is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

Poland

Project Summary

Devopsbay built a marketing data aggregation system for a branding agency to evaluate and compare analysis options. The tool generates aggregate-level time series marketing data and models diverse marketing scenarios. The solution optimized the client's information flow and improved decision-making; Devopsbay communicated clearly and provided reliable guidance throughout the engagement.

Key Challenges

Aggregate and monitor all marketing-related data in real-time
Increase efficiency and reduce time wasted switching between multiple tools to gather insights

Project Deliverables

Marketing data aggregation system
Microservices deployed on Kubernetes
Aggregate-level time series data generation for marketing measurement
Requirement-gathering workshops and stakeholder sessions

Project Solution

Devopsbay designed and implemented a Marketing Data Aggregation System that produces aggregate-level time series data for marketing measurement and scenario modeling. They built microservices in Python and Go and deployed the system on Kubernetes. The team conducted workshops to gather requirements and iterated with the client, with a Team Leader who both managed and contributed code.

Project Outcome

Optimized the flow of information in the organization
Enabled better and quicker decision-making
Improved mutual understanding of needs through clear communication and collaboration
Final solution met client expectations and allowed informed customization to KPIs

Platforms

Tech Stack

Python
Go

Client Endorsement

Overall Review Rating

4.75

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The tool helped the internal team optimize the flow of information, meeting their expectations. Devopsbay communicates effectively with the internal team and provides reliable suggestions. The team is hard-working, driven, and attentive.”
Sławomir Kucharski
Crative Director
Date: 06/22/2020