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High-Performance WordPress Site for SaaS Company

Services Covered:

Custom Software Development • Website Development
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Industry
Industry

Telecommunications

Duration
Durationinfo-circle

47 months

Budget
Budget

50K - 199K

Start Date
Start Date

1 March 2017

Team Size
Team Size

6-10

Engagement Model
Engagement Model

Nearshore

Project Capability Score (PCS)

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73/100
Good

Project Capability Score (PCS) estimates how capable Crafton is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Saysimple

mapHaarlem, Netherlands

Project Summary

Crafton was hired by a SaaS company to build a high-converting WordPress site that addressed both front- and back-end needs. The engagement included in-house design validation, planning and biweekly stand-ups with the vendor's PM and developers. Delivery met the client's site-speed KPIs (desktop Google PageSpeed score of 96) and the vendor maintained responsive communication throughout the project.

Key Challenges

  • Create a highly converting WordPress website
  • Meet site speed KPIs (90–100 on desktop)
  • Ensure suitability of both front-end and back-end interfaces

Project Deliverables

  • WordPress website
  • Pricing page
  • Front-end and back-end implementation
  • Site speed optimization

Project Solution

Crafton was selected for competitive fees, international presence and a strong portfolio. They validated the client's in-house designs for convertibility, planned the work with a PM and developer, held biweekly stand-ups with the client's design team, and implemented the WordPress site, converting designs into front- and back-end functionality. Communication and delivery were managed via Slack, GitLab, Trello and Google Suite.

Project Outcome

  • Achieved a 96 score on Google PageSpeed Insights for desktop
  • On-time delivery with responsive communication and quick support

Platforms

  • CMSCMS
  • WebWeb

Tech Stack

  • GitLabGitLab
  • TrelloTrello

Client Endorsement

Overall Review Rating

5star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Crafton's development and conversion efforts have led to promising results, including a 96 delivery score of the platform's Google PageSpeed insights. The team is flexible in terms of choosing communication platforms and is always quick to respond to the client's queries about the project.”

Joey Drieskens

Marketing Lead

Note: This endorsement is based on publicly available client feedback from external review sources.

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