endorsedOngoing

Mobile App UI/UX Redesign for Dermo-Cosmetics Company

Services Covered:

UI/UX Design • Mobile Application Development

Industry

Personal Care

Duration

92 months

Budget

200K - 999K

Start Date

1 December 2018

Team Size

6-10 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

77/100

Good

Project Capability Score (PCS) estimates how capable Commencis is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

NAOS

Istanbul, Turkey

Project Summary

Commencis revamped the UI/UX of a dermo-cosmetics company's existing Android and iOS applications, mapping customer journeys and improving app structure to increase engagement and conversions. The vendor improved the interface rather than rebuilding the app and implemented a sales funnel. The client reported strong project management, daily communications via Basecamp and email, and 15,000 downloads within six months of launch.

Key Challenges

Existing Android and iOS app was outdated, causing reduced speed, downloads, and ratings
Need to increase customer engagement through improved app experience
Required a redesign that improved performance and user understanding without a full rebuild

Project Deliverables

Improved UI/UX for Android and iOS apps
Mapped customer journey and reorganized app structure
Implemented a sales/conversion funnel to motivate purchases

Project Solution

Commencis improved the UI/UX of the client's existing Android and iOS apps without a full rebuild. The team mapped the customer journey, reorganized the app structure, addressed existing pain points, and created a funnel to drive purchases. The engagement involved a core team including a project manager, UI and UX designers, a business analyst, and an Android developer, and was managed through Basecamp, email, and monthly meetings.

Project Outcome

App was downloaded 15,000 times within six months of launch
Improved user interface and positive customer feedback and ratings

Platforms

Mobile

Tech Stack

Android
iOS

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The app developed by Commencis has been downloaded 15,000 times six months after its release. By addressing all issues with the previous version of the app, the team has helped the client gain positive customer feedback. They’re flexible, communicative, and adept at implementing technical solutions.”
Bayram Kaymak
Country Manager
Date: 03/16/2022