EndorsedendorsedOngoing

Sales Software Platform Refactor and Development

Services Covered:

Web Application Development
Project hero — replace with case study imagery
Industry
Industry

Software Development

Duration
Durationinfo-circle

56 months

Budget
Budget

200K - 999K

Start Date
Start Date

1 April 2013

Team Size
Team Size

1-5

Engagement Model
Engagement Model

Offshore

Project Capability Score (PCS)

gauge meter
81/100
Strong

Project Capability Score (PCS) estimates how capable CodeIT is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS


Client

PitchPersonal

map United States of America

Project Summary

CodeIT refactored and stabilized a messy PHP/MySQL sales platform, working across frontend and backend to make the product usable. They completed over 250 discrete tasks, integrated features including a payment gateway and marketing automation, and provide ongoing maintenance. The client praised their responsiveness, predictability, and project management, noting daily communication via Basecamp.

Key Challenges

  • Fix messy, nonfunctional code and make the product usable.
  • Replace unresponsive vendors and regain control over the development process.
  • Build a marketing engine and campaign automation to enable personalized, multi-touch campaigns.

Project Deliverables

  • Cleaned and refactored PHP/MySQL codebase
  • Frontend UI development and improvements
  • Payment gateway integration
  • Marketing engine and campaign automation
  • Ongoing maintenance and support

Project Solution

CodeIT repaired and refactored the client's existing PHP/MySQL/Ajax codebase, converting messy, framework-less code into a usable application. They worked across frontend and backend, integrated the payment gateway, and implemented marketing engine and campaign automation features. A project manager coordinated a dedicated full-time developer and frontend support, and collaboration/task management was handled via Basecamp. The engagement began in April 2013 and continues with ongoing maintenance and support.

Project Outcome

  • Completed over 250 discrete tasks during the collaboration.
  • Improved responsiveness and predictability with timely communication and reliable scheduling.
  • Enabled the client to realize the marketing engine and campaign automation vision and progress toward a usable product.

Platforms

  • WebWeb
  • MobileMobile

Tech Stack

  • PHPPHP
  • MySQLMySQL
  • AJAXAJAX

Client Endorsement

Overall Review Rating

5star5 out of 5 stars

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Thanks to their timeliness and consistent responsiveness, working with CodeIT was a smooth, productive process. When warranted, they were willing to challenge unwise suggestions or requests in the service of creating a better product. Great project management skills made the experience a success.”

Paul Marcus

CEO

Note: This endorsement is based on publicly available client feedback from external review sources.

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