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AR Mobile Experience for Science & Technology Company

Services Covered:

AR, VR, and XR Development • Mobile Application Development
Project hero — replace with case study imagery
Industry
Industry

Personal Care

Duration
Durationinfo-circle

15 months

Budget
Budget

Confidential

Start Date
Start Date

1 January 2020

Team Size
Team Size

Confidential

Engagement Model
Engagement Model

Offshore

Project Capability Score (PCS)

gauge meter
69/100
Good

Project Capability Score (PCS) estimates how capable CitrusBits is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

mapEmeryville, United States of America

Project Summary

CitrusBits developed an AR cross-platform app and supporting animations for a science and technology company's sustainable-ingredients marketing initiatives. The project began in January 2020 and pivoted from an iPad exhibit to iPhone and Android apps after events were canceled due to COVID-19. The client says the apps perform as expected and internal feedback has been very positive, with the team commended for documentation and communication.

Key Challenges

  • Needed an interactive AR exhibit to educate event attendees about sustainable ingredients.
  • Events were canceled due to COVID-19, requiring a pivot from an in-person iPad/tower experience to iPhone and Android apps.

Project Deliverables

  • iPad AR experience
  • iPhone app
  • Android app
  • AR platform built with ARKit
  • Animated image assets

Project Solution

CitrusBits built AR animations and an interactive AR experience initially for iPad and a backlit tower, then pivoted to native iPhone and Android apps after events were canceled. The vendor implemented an AR platform using ARKit, developed image-triggered animations, and collaborated on UX scripting and animation potential. The engagement included ongoing product management and weekly coordination with the client.

Project Outcome

  • The app has not launched yet but animations and functionality have performed as expected.
  • Internal team feedback has been very positive and the client is excited about launch readiness.
  • Ongoing weekly meetings and documentation practices; communication via email and Basecamp.

Platforms

  • MobileMobile
  • AR/VR/XRAR/VR/XR

Tech Stack

  • iOSiOS
  • AndroidAndroid
  • BasecampBasecamp

Client Endorsement

Overall Review Rating

4.5star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“CitrusBits' work has met all of the client's expectations. They've delivered a highly functional app that has received great feedback from the internal team. The team works professionally, complies with deadlines, and communicates constantly to improve the final product.”

Anonymous

Director of Marketing & Innovation

Note: This endorsement is based on publicly available client feedback from external review sources.

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