endorsedOngoing

AR Mobile Experience for Science & Technology Company

Services Covered:

AR, VR, and XR Development • Mobile Application Development

Industry

Personal Care

Duration

79 months

Budget

Confidential

Start Date

1 January 2020

Team Size

Confidential

Engagement Model

Onshore

Project Capability Score (PCS)

69/100

Good

Project Capability Score (PCS) estimates how capable CitrusBits is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

Emeryville, United States of America

Project Summary

CitrusBits developed an AR cross-platform app and supporting animations for a science and technology company's sustainable-ingredients marketing initiatives. The project began in January 2020 and pivoted from an iPad exhibit to iPhone and Android apps after events were canceled due to COVID-19. The client says the apps perform as expected and internal feedback has been very positive, with the team commended for documentation and communication.

Key Challenges

Needed an interactive AR exhibit to educate event attendees about sustainable ingredients.
Events were canceled due to COVID-19, requiring a pivot from an in-person iPad/tower experience to iPhone and Android apps.

Project Deliverables

iPad AR experience
iPhone app
Android app
AR platform built with ARKit
Animated image assets

Project Solution

CitrusBits built AR animations and an interactive AR experience initially for iPad and a backlit tower, then pivoted to native iPhone and Android apps after events were canceled. The vendor implemented an AR platform using ARKit, developed image-triggered animations, and collaborated on UX scripting and animation potential. The engagement included ongoing product management and weekly coordination with the client.

Project Outcome

The app has not launched yet but animations and functionality have performed as expected.
Internal team feedback has been very positive and the client is excited about launch readiness.
Ongoing weekly meetings and documentation practices; communication via email and Basecamp.

Platforms

Mobile
AR/VR/XR

Tech Stack

iOS
Android
Basecamp

Client Endorsement

Overall Review Rating

4.5

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“CitrusBits' work has met all of the client's expectations. They've delivered a highly functional app that has received great feedback from the internal team. The team works professionally, complies with deadlines, and communicates constantly to improve the final product.”
Anonymous
Director of Marketing & Innovation
Date: 04/16/2021