endorsedCompleted

Mobile App & UI/UX Design for Gravity Coffee Company

Services Covered:

Mobile Application Development • UI/UX Design • Software Maintenance and Support

Industry

Food & Beverage

Duration

16 months

Budget

Confidential

Start Date

1 August 2021

Team Size

6-10 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

81/100

Strong

Project Capability Score (PCS) estimates how capable CitrusBits is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Gravity Coffee Company

Puyallup, United States of America

Project Summary

CitrusBits designed and developed Android and iOS apps for a regional coffee chain, leading discovery, user-persona definition, UI/UX (over 170 screens) and development using React Native with AWS hosting. The app supports scheduled and immediate pickup, credit-card and gift-card payments, balance reloads, rewards tracking and a subscription model. CitrusBits provided technical support and project management via Basecamp and Jira. Since launching in December 2022 the app achieved roughly 8,000–9,000 downloads, 5,000 orders in the first month and a 4.6 store rating.

Key Challenges

Compete with drive-thru and third-party delivery services
Integrate robust gift card and loyalty programs into a mobile app

Project Deliverables

Android and iOS mobile apps
UI/UX designs and prototypes (over 170 screens)
Miro flow and Marvel/Figma design files
AWS-hosted application
Gift card and loyalty program integration
Monthly subscription model and subscription management
Technical support and groundwork for a second version

Project Solution

CitrusBits led discovery, created a statement of work, and worked with employees across roles to define requirements and user personas. They produced UI/UX designs and prototypes (over 170 screens), using Miro, Marvel App and later Figma for collaboration and feedback. CitrusBits developed the Android and iOS apps in React Native, hosted the solution on AWS, and implemented features including scheduled pickup, immediate pickup, credit-card and gift-card payments, balance checks and reloads, rewards tracking, and a monthly subscription model. They provided technical support after launch and left the app extensible for a second version.

Project Outcome

Around 8,000–9,000 downloads since launch in December 2022
Average app rating of 4.6 out of 5
5,000 orders placed through the app in the first month
Reduced employee time spent on loyalty/program tasks and sped up service
App orders show a higher average ticket spend than in-store orders

Platforms

Mobile
Cloud

Tech Stack

React Native
Amazon Web Services (AWS)

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The app developed by CitrusBits had over 8,000 downloads in one month and an average rating of 4.6. The client also had over 5,000 orders through the app in the first month, and the app has helped improve their service. CitrusBits met deadlines and used Basecamp and Jira for project management.”
Mike Spence
Senior VP, Gravity Coffee Company at Gravity Coffee Company
Date: 02/13/2023