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E-commerce Website Modernization, CRM Integration & SEO

Services Covered:

Custom Software Development • Website Development • Search Engine Optimization (SEO)
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Industry
Industry

E-commerce & Retail

Duration
Durationinfo-circle

6 months

Budget
Budget

Confidential

Start Date
Start Date

1 May 2024

Team Size
Team Size

1-5

Engagement Model
Engagement Model

Onshore

Project Capability Score (PCS)

gauge meter
80/100
Strong

Project Capability Score (PCS) estimates how capable Appexoft is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

SVARGA

mapLviv, Ukraine

Project Summary

Appexoft partnered with a Ukrainian retail brand to modernize its e-commerce website, implement a new CRM, and automate workflows using Python scripts while improving SEO. The vendor performed a range of site updates — from price-update functionality and SEO plugin fixes to checkout and API refinements — and optimized the mobile and blog experiences. Their organized project management and clear communication resulted in timely deliveries and increased site performance and sales.

Key Challenges

  • Website modernization
  • Implementation of a new CRM system
  • Automation of workflows using Python scripts
  • Integration of payment methods on the website
  • Website SEO optimization

Project Deliverables

  • Website updates and revisions to enhance user experience and SEO
  • Price update functionality improvements
  • SEO plugin fixes and metadata (titles/descriptions/URL) edits
  • New UI elements (fonts, blocks) added to pages
  • Checkout and cart optimizations including input validation and payment/delivery error fixes
  • API integration refinements improving product display
  • Enhanced product filtering and sorting features
  • Optimized recommended-products functionality in the cart
  • Category and article display improvements and mobile adaptations
  • Blog structure changes including 'show more' features and reading-time optimizations

Project Solution

Appexoft performed extensive website updates and revisions to improve user experience and SEO. They improved price-update functionality, fixed SEO plugin issues, and added UI elements such as fonts and blocks. The team optimized checkout and cart processes (input validation and payment/delivery error resolution), refined API integration to improve product display, and enhanced filtering, sorting, and recommended-product functionality. They also improved category and article displays, implemented mobile adaptations, restructured the blog with features like 'show more' buttons, and edited SEO metadata (titles, descriptions, and URL settings).

Project Outcome

  • The website experienced a noticeable increase in sales
  • Customers experienced a smoother shopping journey and better product discovery
  • Improved navigation and mobile experience led to higher conversion rates
  • Deliverables were provided on time, often ahead of schedule, with strong communication and project management

Platforms

  • WebWeb
  • MobileMobile

Tech Stack

  • PythonPython

Client Endorsement

Overall Review Rating

5star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Appexoft has implemented various updates and improvements that have enhanced the client's site's functionality and user experience. They ensure a seamless workflow through organized processes and clear communication. Their proactive approach and attention to detail were most impressive.”

Nataliia Yarysh

CEO

Note: This endorsement is based on publicly available client feedback from external review sources.

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