endorsedOngoing

E-commerce Website Modernization, CRM Integration & SEO

Services Covered:

Custom Software Development • Website Development • Search Engine Optimization (SEO)

Industry

E-commerce & Retail

Duration

27 months

Budget

Confidential

Start Date

1 May 2024

Team Size

1-5 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

81/100

Strong

Project Capability Score (PCS) estimates how capable Appexoft is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

SVARGA

Lviv, Ukraine

Project Summary

Appexoft partnered with a Ukrainian retail brand to modernize its e-commerce website, implement a new CRM, and automate workflows using Python scripts while improving SEO. The vendor performed a range of site updates — from price-update functionality and SEO plugin fixes to checkout and API refinements — and optimized the mobile and blog experiences. Their organized project management and clear communication resulted in timely deliveries and increased site performance and sales.

Key Challenges

Website modernization
Implementation of a new CRM system
Automation of workflows using Python scripts
Integration of payment methods on the website
Website SEO optimization

Project Deliverables

Website updates and revisions to enhance user experience and SEO
Price update functionality improvements
SEO plugin fixes and metadata (titles/descriptions/URL) edits
New UI elements (fonts, blocks) added to pages
Checkout and cart optimizations including input validation and payment/delivery error fixes
API integration refinements improving product display
Enhanced product filtering and sorting features
Optimized recommended-products functionality in the cart
Category and article display improvements and mobile adaptations
Blog structure changes including 'show more' features and reading-time optimizations

Project Solution

Appexoft performed extensive website updates and revisions to improve user experience and SEO. They improved price-update functionality, fixed SEO plugin issues, and added UI elements such as fonts and blocks. The team optimized checkout and cart processes (input validation and payment/delivery error resolution), refined API integration to improve product display, and enhanced filtering, sorting, and recommended-product functionality. They also improved category and article displays, implemented mobile adaptations, restructured the blog with features like 'show more' buttons, and edited SEO metadata (titles, descriptions, and URL settings).

Project Outcome

The website experienced a noticeable increase in sales
Customers experienced a smoother shopping journey and better product discovery
Improved navigation and mobile experience led to higher conversion rates
Deliverables were provided on time, often ahead of schedule, with strong communication and project management

Platforms

Web
Mobile

Tech Stack

Python

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Appexoft has implemented various updates and improvements that have enhanced the client's site's functionality and user experience. They ensure a seamless workflow through organized processes and clear communication. Their proactive approach and attention to detail were most impressive.”
Nataliia Yarysh
CEO
Date: 11/26/2024