endorsedCompleted

AI-Based Mobile & Web App for Softek Square

Services Covered:

AI and Machine Learning • Mobile Application Development

Industry

Information Technology

Duration

3 months

Budget

Less than 10K

Start Date

1 January 2025

Team Size

1-5

Engagement Model

Onshore

Project Capability Score (PCS)

79/100

Good

Project Capability Score (PCS) estimates how capable Young Decade is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Softek Square Pvt Ltd

Chennai, India

Project Summary

Young Decade IT Software Solution developed an AI-based mobile and web application for an IT development company, handling UI/UX design, frontend, backend, database, and AI/ML features. Their work improved campaign performance, engagement rates, and client retention; the team was responsive, punctual, used project management tools, and delivered on time.

Key Challenges

Build an AI-driven mobile application to support and automate the client’s digital marketing services.
Automate digital marketing analysis and provide intelligent recommendations for SEO, PPC, content, and social media.
Provide a self-service client dashboard and integrate AI chatbot support for 24/7 client interaction.
Enable real-time campaign performance insights and predictive analytics for ad budget allocation.

Project Deliverables

UI/UX wireframes and prototypes
Functional AI-based app (web and/or mobile)
Documentation (user manual, admin guide)
API documentation
Testing reports (QA, UAT)
Deployment to live environment
Post-launch support (3–6 months)

Project Solution

Young Decade delivered a full AI-driven mobile and web application: they provided UI/UX wireframes and prototypes, developed frontend (React.js / Flutter) and backend components (Node.js / Python with FastAPI or Django), integrated AI/ML capabilities (OpenAI API, TensorFlow or custom models), and connected third-party services (Google Analytics, Google Ads, Meta Ads, SEMRush/Ahrefs APIs, HubSpot/Zoho). The team implemented an admin panel, client dashboards, NLP-powered chatbot support, predictive analytics, and deployed the system to cloud infrastructure (AWS/GCP), followed by documentation, QA/UAT testing, and 3–6 months of post-launch support.

Project Outcome

SEO improvement: 20–40% increase in keyword rankings within 3 months.
PPC efficiency: 15–30% reduction in cost-per-click using AI budget suggestions.
Engagement rate: 25% increase in user engagement on client campaigns.
Client reporting time: Reduced by 70% through automated performance reports.
Manual task automation: 40–60% reduction in repetitive tasks.
Support cost: Lowered by 25% via AI chatbot support.
NPS increased from 6 to 8.
Client onboarding time reduced from 7 days to 2 days.
Renewal rate: 15% increase in client retention.
Response time reduced to under 5 seconds for most client queries.
Campaign approval cycle accelerated by 50%.
Error rate reduced by 30% in campaign execution.
New client acquisition increased by 8% attributed to app-based lead engagement.
Upselling rate: 10% increase in premium services.

Platforms

Web
Mobile

Tech Stack

React.js
Flutter
Node.js
Python
Fast API
Django
PostgreSQL
MongoDB
TensorFlow
Amazon Web Services (AWS)
Google Cloud Platform (GCP)

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Young Decade IT Software Solution's work improved the client's campaign performance, engagement rate, and client retention. The team was responsive, used project management tools for a smoother workflow, and delivered the project on time. Their punctuality and adherence to deadlines stood out.”
Anonymous
Business Analyst
Date: 05/15/2025