endorsedOngoing

WordPress-to-Contentful Migration and SPA Rebuild for Media & E‑Commerce Site

Services Covered:

UI/UX Design • Website Development

Industry

E-commerce & Retail

Duration

78 months

Budget

200K - 999K

Start Date

1 February 2020

Team Size

1-5 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

71/100

Good

Project Capability Score (PCS) estimates how capable Yellow Systems is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

Bozeman, United States of America

Project Summary

Yellow rebuilt the client's primary website, migrating from a legacy WordPress implementation to a custom, mobile-first SPA powered by Contentful. The engagement included building a Node.js API connected to MongoDB and Elasticsearch, a Nuxt/Vue.js front end, and integrations with multiple third-party services. The vendor worked closely with the client via Zoom, Slack and Jira, reduced technical debt, improved UX and performance, and created an extensible foundation for faster feature delivery.

Key Challenges

Overhaul and modernize the UX
Increase performance at scale
Improve SEO
Enable efficient publishing of multiple content types (articles, recipes, podcasts, video, events)
Integrate ecommerce into the editorial experience

Project Deliverables

Migration from WordPress to a Contentful-powered, mobile-first Single Page App
Node.js API layer connected to MongoDB and Elasticsearch
Nuxt/Vue.js front-end
Integrations with FirebaseAuth, Brightcove, Omny, Klaviyo and Shopify
Deployment via Heroku CI pipelines and ongoing release/QA support

Project Solution

Yellow migrated the client's site from WordPress to a Contentful-backed, mobile-first Single Page App. They implemented a Node.js API layer tied to MongoDB and Elasticsearch, built a Nuxt/Vue.js front end, integrated FirebaseAuth, Brightcove, Omny, Klaviyo and Shopify, and deployed the application using Heroku CI pipelines. The team handled releases, ran post-release QA, and collaborated daily with the client via Zoom, Slack and Jira.

Project Outcome

Achieved a smooth migration from WordPress to Contentful
Substantial improvements in UX design and site performance
Reduced technical debt and created an extensible foundation enabling faster feature delivery
Maintained a zero-bugs policy for more than a year and delivered on timeline expectations

Platforms

Web
CMS
Cloud

Tech Stack

Node.js
MongoDB
Elasticsearch
Nuxt.js
Vue.js

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Thanks to Yellow, the client's migration from WordPress to Contentful went smoothly. They've also made significant progress in the UX design of the site. They communicate via Zoom and Slack and manage the project through Jira, resulting in a seamless collaboration despite their time differences.”
Anonymous
Chief Product Officer
Date: 08/30/2022