endorsedCompleted

Website Development for Investment Firm (ETF Launch)

Services Covered:

Custom Software Development • Website Development

Industry

Financial Services

Duration

4 months

Budget

10K - 49K

Start Date

1 November 2020

Team Size

Confidential

Engagement Model

Onshore

Project Capability Score (PCS)

72/100

Good

Project Capability Score (PCS) estimates how capable Yellow Systems is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

United States of America

Project Summary

Yellow developed the front- and backend of a website for a New York-based investment firm preparing for an ETF public launch. They redesigned the UX/UI in Figma, built the site on Contentful and AWS, and integrated backend systems with the client's data provider to enable ETF purchases. The site launched on deadline for the NYSE listing in March 2021 and continues to perform well; the team was responsive and maintained efficient communication.

Key Challenges

Replace a founder-built Wix site and rebrand ahead of an NYSE listing
Redesign and implement UX/UI to support the product launch
Build a purchasing platform integrated with the client's data provider

Project Deliverables

Front-end and back-end website
UX/UI redesign and Figma design files
Platform built on Contentful and AWS
Integration with data provider to enable users to purchase ETFs

Project Solution

Yellow performed front- and backend development, redesigned the website's UX/UI in Figma, built the platform on Contentful and AWS, and had backend developers collaborate with the client's data provider to implement ETF purchase functionality. Pavel acted as the primary project manager and Yellow managed the development cycle and communications.

Project Outcome

Launched the website on time to coincide with the fund's NYSE public launch (Mar. 2021)
Website met client expectations and continues to perform well
Responsive project management and efficient communication via Slack

Platforms

Tech Stack

Amazon Web Services (AWS)

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The website was completed on deadline and to the client’s expectations — it is still performing very well. The Yellow team was very responsive and was able to address feedback from the client while still meeting deadlines. The project manager ensured communication was quick and efficient.”
Anonymous
Former Chief of Staff
Date: 11/01/2021