endorsedOngoing

UI/UX & Ruby Web Development for DealerMarketing Platform

Services Covered:

Website Development

Industry

Automotive

Duration

102 months

Budget

Less than 10K

Start Date

1 February 2018

Team Size

1-5 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

73/100

Good

Project Capability Score (PCS) estimates how capable Yellow Systems is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Speed Digital

Charlotte, United States of America

Project Summary

Yellow supplemented Speed Digital's frontend team to increase output and manage a backlog of website builds, providing UI/UX design, wireframes and Ruby-backed updates for the DealerMarketing platform. They integrated quickly into the client's workflows (Asana/Slack), completed deliverables on time, and helped reduce the company's backlog with minimal management overhead.

Key Challenges

Reduce backlog of website builds and updates.
Increase custom website build and maintenance bandwidth.
Find agile frontend/UI/UX resources able to work without extensive mockups or prototypes.

Project Deliverables

Homepage UI design
Wireframes for secondary pages
Updates to existing client websites

Project Solution

Yellow designed the homepage UI and produced wireframes for secondary pages on the DealerMarketing platform, implemented frontend work and completed requested updates to existing client websites. Because the platform integrated with the client's DMS backend, the team applied Ruby knowledge for certain updates and coordinated access and setup with the client's development lead.

Project Outcome

Completed all deliverables within time estimates.
Reduced the client's work backlog with minimal additional management overhead.
Integrated into client workflows (Asana/Slack) without additional training and remained highly responsive.

Platforms

AR/VR/XR
Web

Tech Stack

Ruby

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Yellow quickly and seamlessly assimilated into a fast-paced and nuanced workflow, completing all deliverables on time. Responsive to questions, updates, and issues, they have streamlined management operations and reduced work backlogs by directing communication to appropriate in-house team members.”
Eric Morgan
Product Manager
Date: 03/08/2018