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Custom Content Management & Social Posting Platform for Marketing Company

Services Covered:

Cloud Consulting and Services • Website Development
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Industry
Industry

Advertising & Marketing

Duration
Durationinfo-circle

18 months

Budget
Budget

Confidential

Start Date
Start Date

1 October 2021

Team Size
Team Size

30+

Engagement Model
Engagement Model

Offshore

Project Capability Score (PCS)

gauge meter
76/100
Good

Project Capability Score (PCS) estimates how capable WPWeb Infotech Pvt. Ltd. is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

map Philippines

Project Summary

WPWeb Infotech developed a custom content-management and social-posting solution integrated with the client's WordPress websites to improve marketing campaigns. The platform (built using CodeIgniter) fetches content from multiple WordPress sites and posts it to relevant social media platforms with configurable rules per site. The engagement increased website traffic and social media engagement while reducing the time and effort required to manage and post content. The client reported the team as experienced, responsive, and reliable.

Key Challenges

  • Custom solutions required to improve marketing campaigns.
  • Need to configure the solution across numerous websites.
  • Requirement to fetch content data from websites and post it randomly to relevant social media platforms.
  • Need to create one platform to manage all custom solutions.
  • Require a backend option to configure and post from multiple websites with different rules for each website.

Project Deliverables

  • A custom solution to improve marketing campaigns.
  • A platform built using CodeIgniter to manage the solution.
  • Backend configuration settings to configure and post content from multiple WordPress websites.
  • Random posting of fetched content data to relevant social media platforms.
  • Integration with the client's existing WordPress websites.
  • Training and support to ensure the client can use and manage the solution.

Project Solution

WPWeb Infotech built a custom web platform (implemented using CodeIgniter) that integrates with multiple WordPress websites to fetch content and post it randomly to relevant social media platforms. They implemented backend configuration options to manage multiple sites and per-site posting rules, ensured easy integration with existing WordPress sites, and provided training and support for the client.

Project Outcome

  • Increase in website traffic
  • Increase in social media engagement
  • Decrease in time and effort required to manage and post content
  • Increase in overall marketing campaign efficiency

Platforms

  • CMSCMS
  • WebWeb

Tech Stack

  • CodeIgniterCodeIgniter

Client Endorsement

Overall Review Rating

5star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“WPWeb Infotech's efforts have increased the client's web and social media traffic. Their solution enables the client to post content from various sites on social media, increasing the efficiency of their posts and marketing campaigns. The experienced team is solutions-driven, flexible, and reliable.”

Anonymous

President

Note: This endorsement is based on publicly available client feedback from external review sources.

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