endorsedOngoing

Custom Ad Server and Traffic Management Platform

Services Covered:

Custom Software Development

Industry

Advertising & Marketing

Duration

70 months

Budget

10K - 49K

Start Date

1 October 2020

Team Size

1-5 Employees

Engagement Model

Offshore

Project Capability Score (PCS)

76/100

Good

Project Capability Score (PCS) estimates how capable Wiser Technology is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

Toronto, Canada

Project Summary

An online advertising agency engaged Bianor to remedy significant traffic loss and limited reporting. Bianor developed a custom ad server and tools, performed meticulous testing and stress simulations, and integrated analytics (Koolreport), reducing traffic loss from 8–9% to under 1% and automating many tasks. The vendor followed a clear action plan and delivered measurable operational improvements.

Key Challenges

High traffic loss from third-party solutions (8-9%) impacting profits
Limited reporting and inability to customize and handle campaigns at scale
Need to reliably distribute millions of ads with parameters like geo-targeting, bids, volume limits and quality fluctuations

Project Deliverables

Custom ad server and traffic management system
Traffic delivery, latency and click-tracking tests and reports
Stress testing and server resource monitoring reports
Specialized campaign design tools
Integration of Koolreport analytics

Project Solution

Bianor developed a custom system to gain full control over traffic delivery, latency and click tracking, starting with meticulous tests and progressing to software that handles the required traffic volume. They simulated stress tests and monitored server resources to ensure scalability, created specialized campaign design tools to handle complex client requirements, automated many tasks, and integrated Koolreport for analytics reporting. The work was delivered by a small team including a software architect, a PHP developer, a system administrator and a project manager.

Project Outcome

Reduced traffic loss from 8-9% to less than 1%.
Demonstrated system scalability via stress tests so increased traffic would not overwhelm resources.
Automated many operational tasks and improved reporting through Koolreport integration.

Platforms

Tech Stack

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Thanks to the contributions of the Bianor team, the company was able to formulate a plan that allowed them to take control of their entire situation. The team impressively stuck to this plan with a level of excellence that is difficult to find anywhere in the industry.”
Anonymous
CEO
Date: 01/15/2021