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Custom CRM Development with CRO Analytics & Integrations for UX/UI Agency

Services Covered:

Custom Software Development • Data Analytics • Application Integration
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Industry
Industry

Advertising & Marketing

Duration
Duration

6 months

Budget
Budget

50K - 199K

Start Date
Start Date

1 February 2024

Team Size
Team Size

Confidential

Engagement Model
Engagement Model

Onshore

Project Capability Score (PCS)

gauge meter
79/100
Good

Project Capability Score (PCS) estimates how capable WEZOM is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Turum-burum

map Ukraine

Project Summary

WEZOM developed a custom CRM for a UX/UI and CRO agency that centralized client interactions and automated communication workflows. The project implemented conversion-rate analytics and integrations with Google Analytics and Hotjar to surface actionable insights. As a result, the CRM reduced manual work by 30–50%, improved response times and conversion rates, and achieved strong user adoption.

Key Challenges

  • Centralize all client interactions and data in one system for better visibility and management
  • Automate communication processes (email campaigns, follow-ups, and reminders)
  • Implement tools to analyze conversion rates and identify bottlenecks in the sales process

Project Deliverables

  • Centralized CRM consolidating client interactions and data
  • Automated communication processes (email campaigns, follow-ups, reminders)
  • Conversion-rate analytics tools and bottleneck identification
  • Integrations with Google Analytics, Hotjar, and other CRO-related tools

Project Solution

WEZOM designed and developed a centralized CRM that consolidated client interactions and data into a single system. They automated communication processes (email campaigns, follow-ups, reminders), implemented tools to analyze conversion rates and identify sales-process bottlenecks, and integrated the CRM with Google Analytics, Hotjar, and other CRO tools to create a unified analytics ecosystem.

Project Outcome

  • Reduced manual work by 30–50% through automation
  • Improved decision-making accuracy by 25% via data visualization
  • Increased user adoption to 85–90%
  • Raised conversion rates and improved response times

Platforms

  • WebWeb
  • API/Integration PlatformAPI/Integration Platform

Tech Stack

  • Google AnalyticsGoogle Analytics
  • HotjarHotjar

Client Endorsement

Overall Review Rating

5star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Thanks to WEZOM's efforts, the client's CRM system increased efficiency, reduced manual work by 30–50%, and improved response times and conversion rates. The team communicated clearly, provided timely deliverables, and addressed needs promptly. WEZOM's expertise and communication were unique.”

Mariia Cherepkova

Marketer

Note: This endorsement is based on publicly available client feedback from external review sources.

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