endorsedCompleted

Custom CRM Development with CRO Analytics & Integrations for UX/UI Agency

Services Covered:

Custom Software Development • Data Analytics • Application Integration

Industry

Advertising & Marketing

6 months

Budget

50K - 199K

Start Date

1 February 2024

Team Size

Confidential

Engagement Model

Onshore

Project Capability Score (PCS)

79/100

Good

Project Capability Score (PCS) estimates how capable WEZOM is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Turum-burum

Ukraine

Project Summary

WEZOM developed a custom CRM for a UX/UI and CRO agency that centralized client interactions and automated communication workflows. The project implemented conversion-rate analytics and integrations with Google Analytics and Hotjar to surface actionable insights. As a result, the CRM reduced manual work by 30–50%, improved response times and conversion rates, and achieved strong user adoption.

Key Challenges

Centralize all client interactions and data in one system for better visibility and management
Automate communication processes (email campaigns, follow-ups, and reminders)
Implement tools to analyze conversion rates and identify bottlenecks in the sales process

Project Deliverables

Centralized CRM consolidating client interactions and data
Automated communication processes (email campaigns, follow-ups, reminders)
Conversion-rate analytics tools and bottleneck identification
Integrations with Google Analytics, Hotjar, and other CRO-related tools

Project Solution

WEZOM designed and developed a centralized CRM that consolidated client interactions and data into a single system. They automated communication processes (email campaigns, follow-ups, reminders), implemented tools to analyze conversion rates and identify sales-process bottlenecks, and integrated the CRM with Google Analytics, Hotjar, and other CRO tools to create a unified analytics ecosystem.

Project Outcome

Reduced manual work by 30–50% through automation
Improved decision-making accuracy by 25% via data visualization
Increased user adoption to 85–90%
Raised conversion rates and improved response times

Platforms

Web
API/Integration Platform

Tech Stack

Google Analytics
Hotjar

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

Thanks to WEZOM, our CRM system has made us more efficient, cut manual work by 30% to 50%, and improved both response times and conversion rates. They communicated clearly, delivered on time, and handled our needs fast. Their expertise and communication were one of a kind.
Mariia Cherepkova
Marketer
Date: 01/21/2025