endorsedCompleted

WordPress Storefront Revamp for Furniture Retailer

Services Covered:

Custom Software Development • Website Development • E-commerce Development • UI/UX Design • System Integration

Industry

E-commerce & Retail

Duration

10 months

Budget

50K - 199K

Start Date

1 September 2021

Team Size

1-5 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

75/100

Good

Project Capability Score (PCS) estimates how capable Warp Development is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Tafelberg Furnishers

South Africa

Project Summary

Warp Development rebuilt and upgraded a WordPress website for a furniture retailer, implementing a new Storefront framework and redesigning the UI/UX. The engagement included integrating the live stock feed via FTP, connecting a 3PL, and testing before launch. After launch, the client reported increased transactions, improved conversion rates, faster mobile performance, and better search rankings.

Key Challenges

Existing WordPress site (launched 2017) needed Google optimisation and a faster UX
Required a link to the live stockfile and reliable stock updates
Integrate a 3PL and resolve FTP-based stock feed challenges to upscale e-commerce

Project Deliverables

WordPress Storefront implementation
UI/UX design and framework
FTP stock feed integration
3PL integration
Testing and launch

Project Solution

Warp Development was selected via referral and a needs analysis, then used the existing WordPress site as a foundation to implement a new Storefront model and redesign UI/UX. The team provided weekly updates, ran project check-ins, resolved integration challenges (FTP stock feed and 3PL), completed testing (using Jira), and launched the upgraded e-commerce website.

Project Outcome

Marked increase in transactions
Better conversion rates
Faster mobile performance and a quicker, more efficient platform
Improved search engine ranking

Platforms

Tech Stack

WordPress
Jira

Client Endorsement

Overall Review Rating

4.75

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Thanks to Warp Development's work, the client witnessed an increase in the number of transactions, conversion rates, website performance, and search engine ranking. They were communicative, ensuring an effective workflow. Their agile project management style via Jira was a hallmark of their work.”
Nigel Pepperell
Head of E-Commerce
Date: 12/02/2022