endorsedOngoing

Marketing Automation Platform Optimization and Development

Services Covered:

Custom Software Development • Application Integration • Software Maintenance and Support

Industry

Advertising & Marketing

Duration

126 months

Budget

200K - 999K

Start Date

1 February 2016

Team Size

6-10 Employees

Engagement Model

Nearshore

Project Capability Score (PCS)

72/100

Good

Project Capability Score (PCS) estimates how capable Vilmate LLC is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Rule Communication AB

Stockholm, Sweden

Project Summary

Vilmate provided development and optimization services for a Scandinavian marketing automation SaaS, focusing on ease of use, partial re-architecture and support for the legacy platform. Their work reduced development costs by 52% and nearly doubled development output while improving project management and communication.

Key Challenges

Difficulty finding, hiring, and retaining onsite staff at a consistent rate
Need to optimize processes and increase development velocity
Reduce time-to-market while supporting the legacy platform and performing a partial re-architecture

Project Deliverables

Template editor
Facebook messaging functionality
Integration with Facebook Lead Ads
Integration with Magento2
Statistics monitoring and aggregation improvements
Ongoing maintenance and new feature development

Project Solution

Vilmate augmented the client's team, using Laravel and Lumen with an AngularJS front end and MariaDB backend, to optimize the marketing automation platform. They created a template editor, added Facebook messaging, integrated with Facebook Lead Ads and Magento2, and improved statistics monitoring and aggregation. They continue to assist with maintenance and new feature development.

Project Outcome

Reduced development costs by 52%
Nearly doubled development output/effort
Delivered mission-critical functionality in excellent quality and on schedule
Strengthened the product's position as the #1 marketing automation platform in Scandinavia

Platforms

SaaS

Tech Stack

Laravel
Lumen
AngularJS
MariaDB

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“As a result of Vilmate's work, the client's development costs were reduced by 52%. Their team nearly doubled the development output by increasing efficiency. Customers can expect excellent project management skills and communication.”
Daniel Wahlqvist
CTO
Date: 03/06/2020