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Mobile Apps & Personalization Engine for Professional Networking Platform

Services Covered:

Mobile Application Development • API Development • AI and Machine Learning • Custom Software Development
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Industry
Industry

Social Networking

Duration
Durationinfo-circle

42 months

Budget
Budget

200K - 999K

Start Date
Start Date

1 August 2014

Team Size
Team Size

Confidential

Engagement Model
Engagement Model

Offshore

Project Capability Score (PCS)

gauge meter
77/100
Good

Project Capability Score (PCS) estimates how capable Vention is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

mapSan Francisco, United States of America

Project Summary

Vention (formerly iTechArt) developed iOS and Android platforms for a professional networking platform, taking the product from prototype to production while building a segmentation and analysis engine for personalized feeds and integrating third-party APIs. The vendor provided backend and mobile development (node.js, MongoDB/SQL) and built a high-volume email engine. The engagement began in August 2014 and remains ongoing; the client reports rapid penetration among target professionals and strong developer support from the vendor.

Key Challenges

  • Needed mobile (iOS and Android) and backend stack development.
  • Required building a prototype quickly and then scaling to a full product with segmentation, analysis, and personalization features.
  • Managing large volumes of user and third-party data while maintaining low latency.

Project Deliverables

  • iOS app
  • Android app
  • Prototype
  • Segmentation and analysis algorithm
  • Personalized feed engine
  • Node.js backend
  • MongoDB and SQL database setup
  • Elastic database layer for personalization and analysis
  • High-volume email engine

Project Solution

The vendor supplied initial part-time mobile and backend developers (15–20 hours each) to build a prototype, then supported the client through launch and subsequent scaling by providing additional developers. They developed three core features—segmentation, analysis, and personalization—creating an algorithmic analysis engine and a personalized feed. On the backend they implemented a Node.js core, MongoDB and SQL storage, and an elastic database layer to handle large personalization datasets; they also built a high-volume email engine. The vendor provided developers via an account manager and allowed the client to interview and select resources as needed.

Project Outcome

  • More than 30% of U.S. management consultants are currently on the platform.
  • Rapid penetration in targeted industries at a quick rate.
  • Faster iteration and development cadence enabled by the vendor's talent pool.
  • Responsive account management and a predictable developer interview/hiring process.

Platforms

  • MobileMobile
  • WebWeb
  • CloudCloud

Tech Stack

  • Node.jsNode.js
  • MongoDBMongoDB
  • SQLSQL
  • iOSiOS
  • AndroidAndroid

Client Endorsement

Overall Review Rating

4.88star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

With Vention (formerly iTechArt), clients get just the support they need and can pick the developers who fit best. Over 30% of U.S. management consultants now use the platform, in part because iTechArt works in such a nimble, flexible way. Dedication and professionalism define them.

Matt Sunbulli

CEO

Note: This endorsement is based on publicly available client feedback from external review sources.

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