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WooCommerce to Shopify Migration for Athletic Apparel Brand

Services Covered:

E-commerce Development • Website Development
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Industry
Industry

Software Development

Duration
Duration

7 months

Budget
Budget

10K - 49K

Start Date
Start Date

1 June 2022

Team Size
Team Size

6-10

Engagement Model
Engagement Model

Offshore

Project Capability Score (PCS)

gauge meter
80/100
Strong

Project Capability Score (PCS) estimates how capable URich is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

ExtelaSoft

mapLviv, Ukraine

Project Summary

URich migrated an athletic-wear client's online store from WooCommerce (WordPress) to Shopify and provided e-commerce development, design customization, and optimization. The team handled data migration (products, customers, orders), customized the store's layout and functionality, and worked with marketing to run A/B tests and campaigns. The client's customer base reported increased conversion rates and a distinct brand look, and stakeholders praised URich's responsiveness and e-commerce expertise.

Key Challenges

  • Migrate existing WooCommerce store to Shopify
  • Preserve sales continuity and avoid interrupting the sales process during migration
  • Ensure the store reflects the athletic wear brand's look and feel

Project Deliverables

  • New Shopify store
  • Data migration of products, customers, and orders
  • Customized store design and layout
  • Implemented functionality and integrations via APIs/CSV imports
  • A/B testing and conversion optimization
  • Marketing campaign setup and analytics monitoring

Project Solution

URich migrated the client's online store from WooCommerce (WordPress) to Shopify, setting up a new Shopify store and performing a full data migration of products, customers, orders, and other relevant data. They used data migration tools, CSV files, and APIs to export and import data, customized the store's design, layout, and functionality to align with the brand, and collaborated with sales and marketing teams to optimize SEO, user experience, and conversion rates. The vendor conducted A/B testing, set up marketing campaigns, and monitored analytics to identify and implement improvements, coordinating closely with the client's technical, marketing, and management teams to ensure a smooth transition.

Project Outcome

  • Increased conversion rates across site iterations
  • Distinct brand look and feel that differentiated the site from other Shopify stores
  • Timely delivery and responsive support with quick turnaround for changes
  • High client satisfaction; the client's customer was very satisfied with the final deliverables

Platforms

  • E-commerce PlatformE-commerce Platform
  • WebWeb

Tech Stack

  • WordPressWordPress

Client Endorsement

Overall Review Rating

5star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The client's customer was extremely satisfied with the final deliverables, citing the increased conversion rate and distinct branding. The team was highly responsive, and internal stakeholders were particularly impressed with the vendor's e-commerce expertise.”

Glib Shchur

CSO

Note: This endorsement is based on publicly available client feedback from external review sources.

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