endorsedOngoing

Magento E-commerce Development & SEO for Advertising Agency Client

Services Covered:

E-commerce Development • Search Engine Optimization (SEO) • Digital Marketing Services • Data Analytics

Industry

Advertising & Marketing

Duration

100 months

Budget

10K - 49K

Start Date

1 April 2018

Team Size

1-5 Employees

Engagement Model

Offshore

Project Capability Score (PCS)

77/100

Good

Project Capability Score (PCS) estimates how capable TOPS Infosolutions Pvt. Ltd. is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

Huntington Beach, United States of America

Project Summary

TOPS Infosolutions provided Magento e-commerce development, SEO, digital strategy, and SQL data analysis for a full-service advertising agency client. They analyzed the site, implemented dozens of on-page and hundreds of off-page SEO strategies, and built SQL queries to understand buyer behavior and product popularity. Within 60 days their work produced documentation showing a 15% increase in targeted web traffic and enabled cost reductions while maintaining strong results. The teams coordinated via project management software and weekly meetings.

Key Challenges

Increase organic traffic to the client's site
Optimize the website for conversions
Understand the customer base to make strategic marketing recommendations

Project Deliverables

Magento e-commerce development
On-page and off-page SEO strategies
SQL queries and data analysis
Detailed documentation and reporting

Project Solution

TOPS Infosolutions comprehensively analyzed the client's website and implemented extensive on-page and off-page SEO tactics. They developed SQL queries to mine customer and product data—examining multi-buyer rates, single purchases, geography, and product popularity—to inform marketing and conversion strategies. The vendor also provided Magento e-commerce development support and ongoing team collaboration, including a team lead, an SEO expert, and a Magento developer, with CEO involvement as needed.

Project Outcome

Within 60 days produced documentation showing a 15% increase in targeted web traffic
Reduced costs while maintaining or increasing value
Improved project tracking via project management software and weekly meetings

Platforms

E-commerce Platform
Web

Tech Stack

SQL
Magento

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Within two months, the strategies had increased web traffic by 15% on certain targets. This methodology has reduced costs while maintaining excellent results. The TOPS Infosolutions team utilizes effective management methods and is always available to answer questions.”
Michelle L Williams
President
Date: 09/18/2018