endorsedOngoing

Outsourced App Dev for Singaporean Digital Agency

Services Covered:

Mobile Application Development • UI/UX Design • Website Development

Industry

Advertising & Marketing

Duration

85 months

Budget

10K - 49K

Start Date

1 July 2019

Team Size

6-10 Employees

Engagement Model

Offshore

Project Capability Score (PCS)

76/100

Good

Project Capability Score (PCS) estimates how capable Techugo is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

Singapore

Project Summary

Techugo assisted a Singapore-based digital agency in building a marketplace mobile app for home-based store owners, delivering wireframes, design mockups and native iOS and Android development with a PHP-based admin backend. The app enabled user registration, product uploads, offers and chat, and initial adoption metrics showed rapid user growth and strong positive feedback. The vendor provided competitive pricing, responsive communication and effective project management despite timezone differences.

Key Challenges

Client lacked an internal development team and needed to outsource
Need to make the app extremely simple for non-technical home store owners
Goal to double users by year-end and expand to multiple countries by Q3 next year

Project Deliverables

Wireframes and design mockups
Native iOS app
Native Android app
Admin backend (PHP framework)
In-app chat functionality

Project Solution

Techugo executed wireframing and UI/UX design reviews (using InVision), delivered design mockups in batches, and implemented the product as native iOS and Android apps with a PHP-based admin backend. They collaborated with the client’s design lead for iterative feedback, used an assigned technical project manager during development, and provided ongoing bug fixes and product improvements.

Project Outcome

1,000 users registered within three months of launch
Growth to 3,000 users to date with plans to expand further
80% positive survey feedback from users
Ongoing bug fixes and iterative improvements

Platforms

Mobile
Web

Tech Stack

iOS
Android

Client Endorsement

Overall Review Rating

4.63

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Techugo helped the client deliver a finalized solution that's acquired many users to date. Survey results indicate that the overwhelming majority of users reported a positive experience. The team provided quality work at a competitive cost. They were also productive and managed expectations well.”
Anonymous
Tech Lead
Date: 07/13/2020