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WordPress e‑commerce, SEO & Digital Marketing for Footwear Brand

Services Covered:

Website Development • Digital Marketing Services • E-commerce Development • Software Maintenance and Support
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Industry
Industry

Apparel and Fashion

Duration
Duration

13 months

Budget
Budget

Less than 10K

Start Date
Start Date

1 June 2019

Team Size
Team Size

1-5

Engagement Model
Engagement Model

Onshore

Project Capability Score (PCS)

gauge meter
74/100
Good

Project Capability Score (PCS) estimates how capable Techno Softwares is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Purely Lush

map India

Project Summary

Techno Softwares developed a WordPress e-commerce site for a handcrafted footwear brand and delivered SEO and social media marketing to grow organic reach. The team’s work helped the client rank on the first page of Google within six to eight months and produced strong conversions. The vendor provided consistent project management and involved senior leadership in the engagement.

Key Challenges

  • Build an e-commerce site that provides a comfortable and easy customer experience

Project Deliverables

  • WordPress e-commerce website
  • SEO and on-site optimization
  • Social media marketing and content promotion
  • Ongoing maintenance and digital marketing services

Project Solution

The vendor developed a WordPress e-commerce website and provided SEO and social media marketing. They managed the project via weekly Skype calls and Trello, engaged top management (including the founder/CEO) for input, and delivered designs and site improvements to optimize the e-commerce experience. They continue to provide maintenance and digital marketing after the site launch.

Project Outcome

  • Achieved first-page Google rankings for major keywords within 6–8 months
  • Improved organic reach and generated conversions without PPC spend
  • Met timelines consistently with effective project management
  • Client satisfaction due to involvement of top management

Platforms

  • CMSCMS
  • WebWeb

Tech Stack

  • WordPressWordPress
  • TrelloTrello

Client Endorsement

Overall Review Rating

4.88star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Techno Softwares helped their client rank on the first page of Google for important keywords in as little as six months. Their digital marketing gains a lot of traction as well. The team is never behind on deadlines. They have their top management involved on the project, ensuring expert execution.”

Swati Punjabi

Creative Director

Note: This endorsement is based on publicly available client feedback from external review sources.

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