endorsedOngoing

Custom Ring Builder & E-commerce Rebuild for Lashbrook Designs

Services Covered:

E-commerce Development • Website Development • API Development

Industry

E-commerce & Retail

Duration

108 months

Budget

Confidential

Start Date

1 August 2017

Team Size

Confidential

Engagement Model

Onshore

Project Capability Score (PCS)

72/100

Good

Project Capability Score (PCS) estimates how capable Tech9 is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Lashbrook Designs

Salt Lake City, United States of America

Project Summary

Tech9 redesigned a wholesale jewelry e-commerce site and built a custom ring builder that lets users create and customize rings with a dynamic, constraint-aware UI. The platform is backed by an API-based, serverless architecture (AWS Lambda) and CloudFront-hosted images. The new site has increased sales to new accounts and is considered essential to the client's sales process; Tech9 continues to add features and support the product.

Key Challenges

Provide a UI that supports the client's virtually infinite design possibilities
Replicate the in-store mix-and-match experience online
Manage complexity so users can customize rings from scratch without being overwhelmed

Project Deliverables

Custom ring builder
New e-commerce website
API-based backend
Data structuring and dynamic option matrix
AWS Lambda serverless functions
Image hosting via Amazon CloudFront

Project Solution

Tech9 redesigned and rebuilt the client's website from scratch and developed a custom ring builder with a dynamic option matrix that prevents incompatible selections. They implemented an API-driven backend using serverless functions (AWS Lambda) and used CloudFront to host layered ring imagery. Tech9 continues to debug, add features, and support the live site.

Project Outcome

Increased sales to new accounts and made the website essential to the client's sales process.
Enabled representation of well over 10 billion product combinations with SKUs, descriptions, prices, and images.

Platforms

E-commerce Platform
Web

Tech Stack

Amazon Web Services (AWS)
Serverless
RESTful API

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The improved site, lauded internally and externally, has markedly increased sales to new accounts. Tech9 keeps the project moving and on budget through constant communication. Their responsiveness and understanding of digital technologies make them a valuable partner.”
Matt Isaacson
Director of R&D
Date: 11/13/2018