endorsedOngoing

Social Polling iOS App Development & Marketing Consulting

Services Covered:

Custom Software Development

Industry

Information Technology

Duration

127 months

Budget

Confidential

Start Date

1 January 2016

Team Size

1-5 Employees

Engagement Model

Offshore

Project Capability Score (PCS)

78/100

Good

Project Capability Score (PCS) estimates how capable Tapptitude is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

OpinionUP

Washington, United States of America

Project Summary

Tapptitude (formerly Archbolt) developed multiple versions of a social polling iOS app, integrated social logins, and built a web-based admin portal to moderate content and view analytics. They also provided marketing consulting and recommendations to support user acquisition. Client feedback was highly positive, with cost per user reported below industry norms, and the vendor remained accessible and proactive throughout the engagement.

Key Challenges

Turn a visual prototype into a working product

Project Deliverables

iOS mobile application with Facebook and Google login
Web-based admin portal for content moderation and analytics
Initial web app (version 1) alongside iOS app
Social media integration and login SDKs
Marketing consulting and recommendations (PR, app-install ads, cold-email tools)

Project Solution

Built an iOS application with Facebook and Google login using SDKs, created a robust web-based admin portal for content control, moderation and analytics, and initially maintained a simple web app alongside the iOS app (later retired). Additionally provided marketing strategy consulting, including PR, app-install ad best practices and cold-email tool recommendations.

Project Outcome

Positive user feedback and cost per user lower than industry norms
Improved communication and issue resolution using Basecamp and Instabug
High client trust and ongoing proactive recommendations from the vendor

Platforms

Mobile
Web

Tech Stack

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Feedback from initial users was highly positive, and cost per user was significantly below the norm. The team at Tapptitude (formerly Archbolt) continually impressed with their detailed reporting, proactive suggestions, and investment in the project's success. They were always accessible for questions and requests.”
Mamie Cruse
CEO
Date: 09/06/2017