endorsedOngoing

Community Reviews App Native Rebuild & AWS Migration

Services Covered:

Custom Software Development

Industry

Information Technology

Duration

123 months

Budget

50K - 199K

Start Date

1 May 2016

Team Size

11-15 Employees

Engagement Model

Offshore

Project Capability Score (PCS)

77/100

Good

Project Capability Score (PCS) estimates how capable Tapptitude is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

Atlanta, United States of America

Project Summary

Tapptitude (formerly Archbolt) acted as technology advisors and development partners for a community reviews app, rebuilding the database in AWS and natively developing the web, iOS, and Android clients. They ran a two-day workshop to define core functionality, refocused the product, and integrated analytics to support marketing. The engagement improved usability, increased user retention by about 10%, and reduced cost per user acquisition.

Key Challenges

Replace an underperforming offshore development team that was causing delays and refusals.
Rebuild the front end and refocus the product on core functionality while improving reliability and delivery timelines.

Project Deliverables

Rebuilt the platform database in AWS
Native web application
Native iOS application
Native Android application
Google Analytics integration for marketing and retargeting
Technical advisory workshop (two-day "golden matrix") and product refocusing

Project Solution

Tapptitude served as tech advisors, conducting a two-day workshop to define and pare down the app's core functions. They rebuilt the platform's database in AWS, managed database duties, and natively rebuilt the front-end across web, iOS, and Android. They also integrated Google Analytics to improve marketing and retargeting and provided ongoing maintenance and development support.

Project Outcome

Increased user retention by about 10 percent.
Lowered cost per user acquisition significantly and improved marketing/retargeting through Google Analytics integration.
Improved ease of use and product stability, enabling better reporting and weekly progress updates.

Platforms

Web
Mobile
Cloud

Tech Stack

Amazon Web Services (AWS)

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The app is easier to use with increased user retention by 10% and lower cost per user acquisition rates. Tapptitude's (formerly Archbolt) work has benefited marketing efforts by helping retarget and advertise more effectively. They foster an engaged partnership and go above and beyond to meet project specifications.”
Paul Beauchamp
Marketing Manager
Date: 09/07/2017