endorsedOngoing

Staff Augmentation for Channel Marketing Automation

Services Covered:

Custom Software Development • Staff Augmentation

Industry

Advertising & Marketing

Duration

111 months

Budget

50K - 199K

Start Date

1 May 2017

Team Size

Confidential

Engagement Model

Offshore

Project Capability Score (PCS)

78/100

Good

Project Capability Score (PCS) estimates how capable Talentica Software is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Structuredweb

Manhattan, United States of America

Project Summary

Talentica augmented the client's channel marketing automation platform R&D, acting as the client's main R&D team and helping develop the core product. They maintained legacy systems, fixed bugs, and built new capabilities while migrating toward a Node.js/React stack. Communication and delivery practices matured into sprints, monthly releases, and use of Jira, Miro, Slack and Zoom. The client praised Talentica's ownership culture and timely deliverables.

Key Challenges

Create an internal R&D group that becomes an organic part of the company
Build and evolve the main product while maintaining legacy technologies

Project Deliverables

Maintain existing product
Fix bugs
Create new software capabilities
Build a new Node.js/React technology stack

Project Solution

Talentica was selected after interviewing multiple Indian vendors. They provided ongoing R&D staff to maintain the existing channel marketing product, fix bugs, and implement new features. They supported legacy technologies while gradually creating a new Node.js/React stack. Over time the engagement expanded to include a project manager, team leaders, architects, and developers/QA staff.

Project Outcome

Talentica became the client's main R&D team
Deliverables were completed on time and the client reported high satisfaction with quality
Project practices matured to sprints, monthly releases and use of collaboration tools (Jira, Miro, Slack, Zoom)

Platforms

Tech Stack

Node.js
React.js

Client Endorsement

Overall Review Rating

4.5

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Talentica Software has been the client's main R&D team, and the client is pleased with the quality of their work. They communicate via Slack and Zoom, and they use Jira and Miro to manage tasks. The vendor completes deliverables on time and resolves issues quickly, making them a go-to partner.”
Anonymous
SVP of Infrastructure
Date: 09/09/2022