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Tablet Sales Force Automation System for Brown & Company PLC

Services Covered:

Mobile Application Development
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Industry
Industry

E-commerce & Retail

Duration
Duration

17 months

Budget
Budget

50K - 199K

Start Date
Start Date

1 January 2015

Team Size
Team Size

6-10

Engagement Model
Engagement Model

Nearshore

Project Capability Score (PCS)

gauge meter
70/100
Good

Project Capability Score (PCS) estimates how capable SPEC India is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Brown & Company PLC

mapColombo, Sri Lanka

Project Summary

SPEC India developed a tablet-based enterprise mobile sales force automation (SFA) system for a business supplies company. The engagement delivered Android app designs, wireframes and an implemented tablet app, but the system was not fully rolled out across all business units due to functional and process issues. The client praised SPEC India's communication and collaborative approach despite incomplete implementation.

Key Challenges

  • Empower field force with anywhere, anytime access to the system.
  • Eliminate redundant activities and improve productivity.
  • Fulfill orders in near real time to boost win rate and revenue.
  • Ensure level-wise sales focus and timely achievement of targets across the field force.
  • Enhance customer satisfaction and expand the client base.

Project Deliverables

  • Tablet-based Android application
  • Mock-ups and wireframes
  • Division-specific operation forms

Project Solution

SPEC India ran requirements workshops with multiple business units, produced mock-ups and iterative designs, and developed Android tablet apps with wireframes and division-specific operation forms. The vendor assigned a project manager as the main contact and a team including front-end and back-end developers and a QA resource. They provided regular updates and weekly onsite meetings during the engagement.

Project Outcome

  • The system was implemented only for the Battery division and not across all required business units.
  • The project exhibited functional and process loopholes (reporting delays, missing sales targets, lack of monitoring, limited use by BPOs, occasional signal drops).
  • Client reported positive collaboration, good communication from the project manager, and satisfactory timelines despite incomplete rollout.

Platforms

  • MobileMobile

Tech Stack

  • AndroidAndroid

Client Endorsement

Overall Review Rating

3.5star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“SPEC INDIA wasn't able to successfully finish the project due to existing loopholes. On the bright side, the team was able to provide a collaborative and positive working experience for the client. They were easy to communicate with and have provided frequent updates.”

Sanjeewani Warnasuriya

Senior Functional Consultant

Note: This endorsement is based on publicly available client feedback from external review sources.

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