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UI Redesign for Meal Prep Application

Services Covered:

UI/UX Design
Project hero — replace with case study imagery
Industry
Industry

Food & Beverage

Duration
Durationinfo-circle

2 months

Budget
Budget

10K - 49K

Start Date
Start Date

1 July 2021

Team Size
Team Size

1-5

Engagement Model
Engagement Model

Offshore

Project Capability Score (PCS)

gauge meter
73/100
Good

Project Capability Score (PCS) estimates how capable SoftProdigy is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Meal ID

mapCharlotte, United States of America

Project Summary

Meal ID engaged SoftProdigy to redesign its meal-prep app UI to add features and create a more streamlined, user-friendly flow. The vendor delivered Swift-based iOS and backend work, and the client reported significant improvements after relaunch, including higher downloads, subscription conversions and improved retention. The client appreciated the team's quick understanding of requirements and regular communication.

Key Challenges

  • Redesign UI for a more user-friendly, streamlined flow
  • Add features to enhance the user experience for weight control and physical health

Project Deliverables

  • UI redesign
  • iOS app (Swift) implementation
  • Backend development

Project Solution

The vendor performed a UI redesign and feature implementation for the client's iOS app. The scope included Swift-based iOS development and backend development. A team of four to five people (2 iOS developers, 2 backend developers and 1 project manager) worked on the project, with the project manager providing daily updates and coordinating progress.

Project Outcome

  • App deletions were cut by 99%
  • Retention rate increased by 75%
  • No subscription refund emails
  • Downloads increased
  • Subscription conversions increased significantly

Platforms

  • MobileMobile

Tech Stack

  • SwiftSwift

Client Endorsement

Overall Review Rating

5star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Since the second week of the app's relaunch, the company has noticed significant increases in their downloads and subscription conversions and improved its retention rate by as much as 75%. The company appreciated how the team quickly understood the project's requirements.”

Rae Exume

CEO

Note: This endorsement is based on publicly available client feedback from external review sources.

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