Website Development and Digital Marketing for ENT Specialist
Services Covered:

Industry
Healthcare
Duration
16 months
Budget
Less than 10K
Start Date
1 January 2022
Team Size
6-10
Engagement Model
Onshore
Project Capability Score (PCS)
78/100
Good
Project Capability Score (PCS) estimates how capable SmartinfoLogiks is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS
Client
Dr. Manaswini Mallik
Project Summary
Smartinfologiks developed a user-friendly, responsive, and search-engine-optimized website for an ENT specialist using PHP, Bootstrap, HTML, JavaScript and MySQL, and manages the client's social media presence. The vendor also optimized the client's Google My Business listing and handled online reputation management. Since launch, the practice has seen increased patient engagement and satisfaction and greater accessibility—particularly for rural patients—through online consultations and appointment booking. The team is described as responsive, professional, and receptive to feedback.
Key Challenges
- Develop an engaging and user-friendly website to facilitate seamless navigation
- Enhance online visibility and outreach with innovative, results-driven marketing strategies
- Reach the desired consumer base to drive conversions and build brand loyalty
Project Deliverables
- Responsive, search-engine-optimized website
- MySQL database integration
- Social media management
- Google My Business optimization
- Online reputation management
- Online appointment booking and consultation portal
Project Solution
Smartinfologiks designed and implemented a user-friendly, responsive, and search-engine-optimized website for the ENT practice using PHP, Bootstrap CSS, HTML, JavaScript, and MySQL for database integration. They also provided ongoing digital marketing support, including social media management, Google My Business optimization, and online reputation management, and enabled website features for queries, consultations, and appointment bookings. Communication included in-person and virtual meetings and messaging, and the vendor delivered the site and marketing activities to expand the client's reach in Bhubaneswar.
Project Outcome
- Increased patient engagement and satisfaction
- Services became accessible to rural areas through online consultations
- Patients can schedule appointments and communicate with staff online
- Website and marketing activities strengthened the client's local position and resulted in measurable growth
- Project delivered on time with responsive project management
Platforms
Web
Tech Stack
PHP
Bootstrap
HTML
JavaScript
MySQL
Client Endorsement
Overall Review Rating
5
5 out of 5 stars
Timeliness
Cost Rating
Willing to Refer
Quality of Deliverables
“Since SmartInfologik joined the project, the client has seen a significant increase in patient engagement and satisfaction. Their online presence has also received positive feedback for its ease of use and convenience. The team is responsive, professional, and receptive to feedback.”
Note: This endorsement is based on publicly available client feedback from external review sources.
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