endorsedCompleted

Platform Rebuild with Generative AI for PR & Media Company

Services Covered:

Custom Software Development • AI and Machine Learning • UI/UX Design

Industry

Media

Duration

4 months

Budget

10K - 49K

Start Date

1 October 2024

Team Size

6-10 Employees

Engagement Model

Offshore

Project Capability Score (PCS)

80/100

Strong

Project Capability Score (PCS) estimates how capable SmartDev is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

United Kingdom

Project Summary

SmartDev rebuilt and reskinned a web platform for a UK PR and media company, redesigning the UX/UI, integrating generative AI for news-article generation and developing features to map journalist behavior. They migrated the platform from PHP to a Node.js/Next.js/JavaScript infrastructure and provided application management, feature development, QA and UAT. The delivered product matched the client's brief, was iteratable, and the team was responsive and cost-effective despite some delays due to server instances.

Key Challenges

Rebuild our platform
Integrate our AI into the platform

Project Deliverables

Successfully integrate Generative AI for news article generation.
A reskinned, rebooted front end user interface.
Technology to map journalist behaviour and suggest journalists to pitch to PRs based on proprietary data.
New infrastructure in Node.js/Next.js/JavaScript replacing PHP.
Application management.
Feature development.
QA and UAT.

Project Solution

SmartDev integrated generative AI for news-article generation, rebuilt and reskinned the front-end UX/UI, implemented technology to map journalist behaviour to inform PR pitching, migrated infrastructure from PHP to Node.js/Next.js/JavaScript, and performed application management, feature development, QA and UAT.

Project Outcome

A working product that matches the brief and can be iterated upon.
Improved processes and reduced intermediaries after following the vendor's advice, despite delays from server instances.
Responsive, cost-effective delivery with strong client satisfaction in the end product.

Platforms

Tech Stack

Node.js
JavaScript
PHP

Client Endorsement

Overall Review Rating

4.75

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“SmartDev delivered a product that matched the client's brief and could be iterated upon. Though there was some delay due to server instances, the team was responsive to the client's needs and provided valuable advice that led to the project's success. The team's cost-effectiveness stood out.”
Anonymous
CEO
Date: 02/21/2025