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EndorsedendorsedOngoing

Website Update, SEO and Content Strategy for Fashion Retailer

Services Covered:

Website Development
Project hero — replace with case study imagery
Industry
Industry

E-commerce & Retail

Duration
Duration

66 months

Budget
Budget

Confidential

Client Size
Start Date

1 February 2021

Team Size
Team Size

1-5 Employees

Engagement Model
Engagement Model

Onshore

Project Capability Score (PCS)

gauge meter
78/100
Good

Project Capability Score (PCS) estimates how capable Seven Peaks is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

mapBangkok, Thailand

Project Summary

A fashion retailer engaged Seven Peaks (formerly Morphosis) to update its website, implement SEO, and develop a content strategy. The vendor performed keyword research, implemented SEO, conducted a site health audit, built a Thai-language version of the site and provided ongoing technical support for Magento, plugins, and payment integrations. The client reports improved rankings and satisfaction with the team's professionalism and timeliness.

Key Challenges

  • Needed expert guidance for multiple technical and digital marketing issues
  • The site had no prior SEO and required foundational SEO work

Project Deliverables

  • SEO keyword research and implementation
  • Website health check and audit
  • Thai-language site translation and implementation
  • Magento development and updates
  • Technical support, plugin and payment gateway updates

Project Solution

Seven Peaks performed SEO keyword research and implemented SEO across the client's site, conducted a website health check and audit, and provided professional SEO guidelines. They implemented a Thai-language version of the site (translation, programming and coding) and offered ongoing technical support including plugin updates, Magento version updates, and payment gateway changes. Collaboration and approvals were managed via Trello and email.

Project Outcome

  • Improved search rankings (from unranked to above top 10 for target keywords; five keywords in the top three)
  • Satisfactory six-month targets
  • Timely delivery and effective project management

Platforms

  • WebWeb
  • CMSCMS

Tech Stack

  • MagentoMagento
  • TrelloTrello

Client Endorsement

Overall Review Rating

4star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The client is happy with the quality that Seven Peaks (formerly Morphosis) constantly delivers. Seven Peaks is very timely when it comes to their deadlines, and the internal stakeholders are highly impressed with how the team provides them with intricate and professional guidelines for the project.”

Anonymous

Marketing Division Manager

Note: This endorsement is based on publicly available client feedback from external review sources.