endorsedOngoing

Native Mobile App Redevelopment for Belgian National Lottery

Services Covered:

Mobile Application Development • API Development • Application Integration • CMS Development

Industry

Gaming

Duration

95 months

Budget

Confidential

Start Date

1 September 2018

Team Size

6-10 Employees

Engagement Model

Nearshore

Project Capability Score (PCS)

76/100

Good

Project Capability Score (PCS) estimates how capable Scalefocus is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

National Lottery Belgium

Brussels, Belgium

Project Summary

Scalefocus developed and maintained native iOS and Android applications for the Belgian National Lottery, integrating an API layer, multi-factor authentication, Google Maps-based POS locator, and a custom content management system. They applied Scaled Agile, Scrum, and Kanban practices and ran regular user testing to iterate on UX. As a result, the apps became a key digital channel over five years, with tripled online revenue, higher engagement, reduced crashes, and improved store ratings.

Key Challenges

Transform a legacy mobile solution into a modern, functional app with advanced features and strong UX
Build, enhance, and maintain native iOS and Android applications
Optimize the product development roadmap and provide product management, mobile technology, and UX consulting
Streamline processes and communication using Scaled Agile practices and Scrum with Kanban for day-to-day activities

Project Deliverables

Native mobile apps: Android and iOS
Omni-channel login and registration integration
Location services (Google Maps/Places) POS locator
Rapid game deployment capability (new game launched across platforms in 2 weeks)
Innovative virtual bet slip tool
Enhanced security with multi-factor authentication
Custom content management system with real-time content management
Offline functionality with local database and caching
Improved user experience with animations and onboarding
API layer integration

Project Solution

Scalefocus revitalized the client's legacy mobile offering by designing and delivering native Android and iOS applications with a focus on seamless UX. They integrated an API layer, implemented omni-channel login and registration, added location-based POS lookup using Google Maps and Places, enabled rapid game deployment, built a virtual bet slip tool, implemented multi-factor authentication, and provided a custom content management system with offline caching. The team used regular internal and external user testing and Scaled Agile practices (Scrum with Kanban) to iterate features and ensure timely delivery.

Project Outcome

Tripled the app's online revenue contribution
Transformed the app into a key digital channel with a substantial increase in monthly active users over five years
Increased user ratings to 4.5 on Google Play and 4.9 on the App Store (from 3.7 at project start)
Reduced app crashes and improved lifetime store rating by approximately 20% within months

Platforms

Mobile

Tech Stack

Android
iOS
REST API

Client Endorsement

Overall Review Rating

4.88

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Thanks to Scalefocus, the client has tripled their mobile app's online revenue and significantly enhanced user engagement. They've also notably decreased app crashes and increased lifetime store ratings by 20% within two months. Scalefocus's project management and communication are commendable.”
Olivier Van Rompaey
Product Manager Mobile App
Date: 12/21/2023