endorsedCompleted

Next.js Frontend & Prismic Migration for AirDNA

Services Covered:

API Development • Web Application Development • UI/UX Design

Industry

Real Estate

Duration

24 months

Budget

50K - 199K

Start Date

1 January 2024

Team Size

1-5 Employees

Engagement Model

Offshore

Project Capability Score (PCS)

80/100

Strong

Project Capability Score (PCS) estimates how capable RW Infotech Private Limited is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

AirDNA

Denver, United States of America

Project Summary

RW Infotech Private Limited revamped the marketing website for a data analytics platform (AirDNA), building a Next.js frontend, creating landing pages and website components, and implementing SEO and CRO improvements. The engagement included migrating to a headless architecture with Prismic CMS and building analytics and conversion attribution infrastructure. The work improved site performance, user engagement, navigation, SEO, and content management capabilities.

Key Challenges

Build the frontend using Next.js to support better SEO and faster page rendering.
Create a future-ready foundation that allows quick updates, new pages, and campaign launches.
Ensure the revamped website aligns with the client’s branding and business goals.
Modernize the marketing website with a refreshed, user-centric UI and improved performance and responsiveness.
Transition to a headless architecture and implement Prismic as the CMS for easier content management.

Project Deliverables

Landing pages
CRO optimization
SEO updates
Website component design and interactive functionality (calculator embeds, timers, pop-up modals)
Analytics and conversion-attribution infrastructure (Google Analytics, cookies, HubSpot)

Project Solution

RW Infotech built a Next.js frontend and modernized the client's marketing website with landing pages, interactive components, and SEO/CRO updates. They transitioned the site toward a headless architecture and implemented Prismic as the CMS to enable easier content management. The team also built and maintained analytics and conversion-attribution infrastructure (Google Analytics, cookies, HubSpot) and delivered UI and branded design updates for programmatic pages.

Project Outcome

Increased user engagement through a refreshed, modern UI.
Improved site navigation, performance, and functionality.
Improved SEO performance using Next.js and better EEAT in educational content.
Easier content management with Prismic CMS and faster campaign launches.
Improved conversion attribution and stronger brand consistency across the website.

Platforms

Tech Stack

Next.js
Google Analytics

Client Endorsement

Overall Review Rating

4.75

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“RW Infotech Private Limited improved the client's website performance, functionality, and SEO. The team increased user engagement through a modern UI and new site navigation. RW Infotech Private Limited also ensured stronger brand consistency and better content management for the client.”
Elise Watt
Content Marketing Manager, Data Analytics Platform at AirDNA
Date: 08/17/2026