endorsedCompleted

Email Marketing Web App Development

Services Covered:

Website Development

Industry

Advertising & Marketing

Duration

6 months

Budget

50K - 199K

Start Date

1 February 2020

Team Size

Confidential

Engagement Model

Nearshore

Project Capability Score (PCS)

68/100

Good

Project Capability Score (PCS) estimates how capable Rocketech Software Development is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

London, United Kingdom

Project Summary

ROCKETECH provided web application development services to an email marketing company, building a web app with contact storage, link tracking, and an advanced email field system using Node.js and React. The engagement included iterative sprints with weekly demos and used Atlassian and Confluence for communication. The vendor demonstrated strong development skills and delivered outputs that met the client's expectations, with minimal missed deadlines.

Key Challenges

Develop a more advanced email marketing customization product.
Make it easy to create sales lists.

Project Deliverables

Contact storage system
Link tracking functionality
Advanced email field system
Figma design files

Project Solution

ROCKETECH developed the client's web application, implementing contact storage, link tracking, and an advanced field system for emails. The team used Node.js for back-end development and React for the front end, with design assets and workflows handled in Figma. Work was organized in phased development (first phase completed) and iterative sprints with regular demos and sprint planning.

Project Outcome

Development skills were strong and outputs met expectations.
Workflow and project management met expectations with sprints and weekly demos; almost all tasks were completed on schedule.
Communication and collaboration were effective, using Atlassian and Confluence.
Areas to improve included cost estimation accuracy and verifying team members' technical capabilities.

Platforms

Tech Stack

Node.js
React.js

Client Endorsement

Overall Review Rating

4.63

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Displaying strong development skills up to this point in the project, ROCKETECH has been able to maintain a workflow and level of results that has met the client's expectations. Virtually no task deadlines have been missed, with weekly demos being the norm for this project.”
Anonymous
Creative Director, Digital Marketing Company at Confidential
Date: 11/07/2020