endorsedOngoing

E-commerce, CRM & Auction Web App for AA Japan

Services Covered:

Website Development • CRM Solutions • Managed IT Services

Industry

Automotive

Duration

117 months

Budget

10K - 49K

Start Date

1 November 2016

Team Size

1-5 Employees

Engagement Model

Offshore

Project Capability Score (PCS)

78/100

Good

Project Capability Score (PCS) estimates how capable Rlogical Techsoft Pvt. Ltd. is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

AA Japan

Yokohama, Japan

Project Summary

Rlogical took over IT responsibilities for AA Japan’s e-commerce site, CRM, and auction web app, fixing recurring bugs, improving performance, and enhancing CRM functionality. They created localized site versions, helped with server management and WordPress site installations, and are developing a web application to manage auction bids. The work reduced load times, increased daily inquiries and registrations, and improved SEO rankings, leading to an ongoing long-term partnership.

Key Challenges

Reduce the number of daily IT issues
Fix slow performance and database bugs on the website
Make the website easier to update and improve poor SEO
Improve the sales process and generate more customer inquiries

Project Deliverables

E-commerce website bug fixes and performance optimizations
Redesigned website
Multisite application supporting five localized site versions
Custom CRM back-office with account management, bulk email, inquiry management, balance and transaction modules
Server management and installation of 10 WordPress sites
Web application for auction/bid management (70% complete)

Project Solution

Rlogical fixed site-wide issues including database bugs and slow performance, rewrote queries to improve loading times, and redesigned the website. They created five localized versions of the site managed by a single application, implemented a custom CRM back-office (customer account management, bulk email, inquiry/request management, balance and transactions), handled server management, installed 10 WordPress sites for branch offices, and are building a web application to manage auction bids (70% complete).

Project Outcome

Website loading time reduced from eight seconds to 3–4 seconds
Daily inquiries increased by 50% within a year
User registrations doubled
SEO ranking improved from page 10 to page 2 for main keywords

Platforms

Tech Stack

.NET

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The refreshed site now offers a better and more customized UX, resulting in a dramatic increase in new registrations and improved page rankings. Rlogical’s cost-effective approach, openness to feedback, and seamless communication have led to a long-term collaboration.”
Charles Mimeaud
Marketing Manager
Date: 05/22/2018