endorsedCompleted

Mobile App & UX/UI for RaceTrac Convenience Stores

Services Covered:

Mobile Application Development • UI/UX Design

Industry

E-commerce & Retail

Duration

6 months

Budget

1M - 10M

Start Date

1 April 2024

Team Size

6-10 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

82/100

Strong

Project Capability Score (PCS) estimates how capable Ravn is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

RaceTrac

Atlanta, United States of America

Project Summary

Ravn developed a full-featured iOS and Android mobile app for a convenience store operator to improve customer experience and operational efficiency. The app enabled mobile ordering, self-checkout, personalized offers and loyalty integration while providing real-time inventory management, sales tracking and POS integration. The client reported reduced checkout wait times, lower labor costs, improved inventory accuracy and decreased shrinkage; Ravn communicated consistently and delivered the project on time.

Key Challenges

Improve customer experience across the convenience store network
Improve operational efficiency across stores

Project Deliverables

Mobile iOS and Android app
Mobile ordering and self-checkout features
Personalized offers and loyalty program integration
Real-time inventory management and sales-tracking tools
POS system integration
Biometric authentication and end-to-end encryption

Project Solution

Ravn developed a full-featured mobile application for iOS and Android that enabled customers to order, pay, and complete purchases through the app. They implemented mobile ordering, self-checkout, personalized offers and loyalty program integration. On the operational side, Ravn built real-time inventory management and sales-tracking tools and integrated the app with the client's existing point-of-sale systems. The team also implemented security features such as biometric authentication, end-to-end encryption, and contactless payment options.

Project Outcome

Reduced checkout wait times leading to faster transactions
Massive reduction in labor costs for checkout operations
Improved inventory accuracy and reduced checkout errors
Decreased shrinkage
Project completed on time with clear and consistent communication

Platforms

Mobile

Tech Stack

iOS
Android

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The app helped the client reduce checkout wait times, labor costs, and errors. Ravn communicated effectively through virtual meetings, emails, and messages and consistently responded to feedback. Moreover, their technical expertise and detail-oriented approach were highly praised.”
Adrian Williams McNeal
Sr. IT Project Manager, RACETRAC at RaceTrac
Date: 11/08/2024