endorsedCompleted

Bi-Directional Platform for Beverage Bottler

Services Covered:

Mobile Application Development • Website Development • AI and Machine Learning • Application Integration • ERP Solutions

Industry

Food & Beverage

Duration

11 months

Budget

200K - 999K

Start Date

1 July 2017

Team Size

Confidential

Engagement Model

Nearshore

Project Capability Score (PCS)

71/100

Good

Project Capability Score (PCS) estimates how capable Pyxis is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Coca-Cola FEMSA

Mexico City, Mexico

Project Summary

Pyxis built a bi-directional digital platform for a beverage bottler (Coca‑Cola FEMSA) to enable interaction with mom-and-pop stores. The solution comprised a web platform, mobile apps (Android and iOS), SAP ECC integration and an image-recognition algorithm trained with TensorFlow. The tool provided a 24/7 decentralized channel that contributed to a 4.3% sales increase in the traditional market and improved commercial insights.

Key Challenges

Create a customer-facing app for mom-and-pop stores with image recognition to review cooler contents
Accurately identify products, brand presence and correct placement via image analysis
Generate suggested replenishment orders and alerts for sales representatives
Integrate mobile/web workflows with SAP ECC and support operations across regions

Project Deliverables

Web platform for interaction between bottler and customers
SAP ECC integration
Android and iOS mobile applications
TensorFlow-trained image recognition algorithm
Three release cycles delivered across a one-year project

Project Solution

Pyxis developed a bi-directional platform linking the bottler and mom-and-pop stores that included a web platform, SAP ECC integration, and native Android and iOS applications. They implemented an image-recognition solution trained with TensorFlow to analyze cooler contents, identify brands and product placement, and generate suggested replenishment orders and alerts for sales reps. The work was delivered across three releases over the course of the year with collaboration between SAP, Pyxis, Telcel (carrier) and internal client teams; development was carried out primarily in Colombia and Uruguay.

Project Outcome

Delivered a decentralized 24/7 digital tool enabling interaction with customers
Achieved a 4.3% increase in traditional market sales
Improved Nielsen qualification and commercial execution insights

Platforms

Mobile
Web
ERP

Tech Stack

Android
iOS
TensorFlow

Client Endorsement

Overall Review Rating

4.88

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Pyxis delivered a decentralized digital tool that provided the client with 24/7 open space to interact with their customers. The project's success helped the client see a 4.3% sales increase in the traditional market. Moreover, Pyxis' team was business-oriented, knowledgeable, and transparent.”
Carlos Flores
Commercial Innovation Manager
Date: 04/30/2022