Native iOS & Android MVP and Web Portal for Merchant Marketing
Services Covered:

Industry
Advertising & Marketing
Duration
127 months
Budget
10K - 49K
Start Date
1 January 2016
Team Size
Confidential
Engagement Model
Offshore
Project Capability Score (PCS)
82/100
Strong
Project Capability Score (PCS) estimates how capable Prismetric Technologies is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS
Client
Confidential
Project Summary
Prismetric developed native iOS and Android applications and a web backend portal as an MVP to help merchant unions market directly to customers. The MVP included loyalty/points, merchant promotions, and merchant communication tools (including a birthday tool), with admin access for merchant-union staff. The beta performed well at minimal cost and the client reported signing major customers; the client also praised Prismetric's project management and understanding of the product vision. The engagement began in January 2016 and was ongoing as of the Nov. 2016 review.
Key Challenges
- Develop complete native iOS and Android applications starting with a beta/MVP
Project Deliverables
- Native iOS application
- Native Android application
- Web-based admin/merchant platform
- Loyalty/points feature
- Merchant promotions module
- Merchant communication tools (e.g., birthday tool)
Project Solution
Prismetric designed and built a minimum viable product consisting of native iOS and Android mobile applications and a web platform/back office for merchant unions. The MVP implemented three core feature areas: a loyalty/points system for customers, a merchant-driven promotions module to create local campaigns, and merchant communication tools (including a birthday tool). Prismetric provided admin access for the merchant-union team and managed the development engagement using standard collaboration tools.
Project Outcome
- Beta application functioned well with minimal cost
- Secured major clients and continued client acquisition
- Effective project management using Basecamp and responsive change support
- Client praised vendor's understanding of vision and ability to propose product improvements
Platforms
Mobile
Web
Tech Stack
iOS
Android
Client Endorsement
Overall Review Rating
4.5
5 out of 5 stars
Timeliness
Cost Rating
Willing to Refer
Quality of Deliverables
“The client is happy to see the vision of the project being matched by the technical prowess of Prismetric. Project time lines haven't been perfect, but the quality and value of their service is very strong.”
Note: This endorsement is based on publicly available client feedback from external review sources.
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