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IoT Aggregation Platform and Billboard Digitization for Metromedia

Services Covered:

Custom Software Development • IoT Development
Project hero — replace with case study imagery
Industry
Industry

Advertising & Marketing

Duration
Duration

6 months

Budget
Budget

10K - 49K

Start Date
Start Date

1 February 2021

Team Size
Team Size

6-10

Engagement Model
Engagement Model

Onshore

Project Capability Score (PCS)

gauge meter
75/100
Good

Project Capability Score (PCS) estimates how capable Phoenix Consultancy is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Metromedia Group

map Serbia

Project Summary

Phoenix Consultancy developed an aggregation platform that turned Metromedia's billboards into IoT devices, enabling the company to manage its portfolio digitally. The six-month engagement began with a three-week discovery and delivered a web platform integrated with AWS IoT and the client's CRM. The digital transformation produced early module launches and a sustained ~12% month-over-month revenue increase. Communication was managed via JIRA with regular demos and progress on a dedicated server.

Key Challenges

  • Difficulty understanding and tracking sales, potential and opportunities for non-digital billboard assets
  • Need to define workflows and transform the business to a data-driven company to leverage asset potential

Project Deliverables

  • Aggregation web platform for asset management
  • IoT enablement for billboards (hardware procurement and integration)
  • Integration with existing CRM and smart notifications
  • Project discovery documentation and project plan

Project Solution

Phoenix Consultancy ran a three-week discovery to define goals and workflows, then designed and built an aggregation web platform and IoT integration to turn billboards into connected devices. They integrated AWS IoT services, procured required hardware, implemented CRM notifications, and delivered the solution over a six-month engagement with a seven-person delivery team that conducted demos and iterative releases.

Project Outcome

  • Launched platform modules ahead of final rollout enabling early user feedback
  • Achieved a monthly revenue increase of about 12%
  • Improved billboard utilization with smart notifications and CRM integration

Platforms

  • IoTIoT
  • CloudCloud
  • WebWeb

Tech Stack

  • Amazon Web Services (AWS)Amazon Web Services (AWS)
  • JiraJira

Client Endorsement

Overall Review Rating

4.88star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Phoenix Consultancy LLC made a total digital transformation for the company, which resulted in a 12% increase in revenue monthly. A prompt team, they enabled the launch of some of the platform modules before the agreed roll-out date. Overall, their expertise and dedication were commendable.”

Anonymous

Marketing & Sales Manager

Note: This endorsement is based on publicly available client feedback from external review sources.