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EndorsedendorsedOngoing

Leading Airline Rebrand and Website Redesign

Services Covered:

UI/UX Design
Project hero — replace with case study imagery
Industry
Industry

Hospitality, Travel & Tourism

Duration
Durationinfo-circle

3 months

Budget
Budget

10K - 49K

Start Date
Start Date

1 May 2021

Team Size
Team Size

1-5

Engagement Model
Engagement Model

Offshore

Project Capability Score (PCS)

gauge meter
79/100
Good

Project Capability Score (PCS) estimates how capable Phenomenon Studio is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

mapLondon, United Kingdom

Project Summary

Phenomenon Studio partnered with a leading airline to deploy a refreshed brand identity across digital touchpoints, redesign the website, and update emails. The engagement included research, wireframing, and detailed UX/UI design, with collaboration and iterations conducted in Figma. The vendor applied custom 3D illustrations and delivered a mature, professional site aesthetic while maintaining agile communication via Slack.

Key Challenges

  • Deploy a newly reviewed brand identity across all digital touchpoints
  • Redesign the website and email templates to reflect the new brand and improve UX

Project Deliverables

  • Redesigned website
  • Redesigned emails
  • Wireframes and detailed UX/UI designs
  • Custom 3D illustrations
  • Figma design files for continuous collaboration

Project Solution

Phenomenon began with research and competitor analysis, progressed to wireframing, and produced detailed UX/UI designs. They collaborated with the client in Figma for continuous feedback and iterations. The vendor provided a small dedicated team (Project Manager, Lead Designer, two Designers) to deliver the work and applied custom 3D illustrations across the site and emails.

Project Outcome

  • Very happy with the output; new visual style successfully applied and the site looks mature and professional
  • Improved UX through redesigned architecture and custom 3D illustrations
  • Effective agile collaboration via Figma enabled continuous feedback
  • Day-to-day communications were streamlined via Slack

Platforms

  • WebWeb

Tech Stack

  • FigmaFigma

Client Endorsement

Overall Review Rating

4.75star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Phenomenon Studio has demonstrated great work. The visual look and feel of the new site architecture conveys a mature and professional aesthetic. Their agile communication has allowed for continuous feedback, which has led to a successful collaboration.”

Anonymous

CMO

Note: This endorsement is based on publicly available client feedback from external review sources.

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