endorsedCompleted

Rebranding and UI/UX Redesign for Personalized Shopping Web App

Services Covered:

UI/UX Design • Website Development

Industry

E-commerce & Retail

Duration

5 months

Budget

10K - 49K

Start Date

1 January 2020

Team Size

1-5 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

73/100

Good

Project Capability Score (PCS) estimates how capable Phaedra Solutions is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

Dubai, United Arab Emirates

Project Summary

Phaedra Solutions led a full rebranding and UI/UX overhaul for a personalized shopping service by taking over an existing Ruby on Rails web application. Over several months they implemented a redesigned site, added new features, and optimized the codebase. The team launched the redesigned website on time and was subsequently rehired for ongoing development due to strong project management and communication.

Key Challenges

Full rebranding including UI/UX overhaul of an e-commerce web application
Strict timeline requiring an external agency to complete changes on schedule

Project Deliverables

New UI/UX implemented on existing Ruby on Rails web app
Addition of new features
Code cleanup and optimization

Project Solution

Phaedra Solutions took over an existing Ruby on Rails application and implemented a full UI/UX redesign over the course of a few months. They added new features, performed a major code cleanup and optimization, and ran the work in sprints overseen by a team lead. Two people from the vendor (a full-stack Rails developer and a team lead) worked regularly with the client to deliver the updated site.

Project Outcome

Launched redesigned website on time
Client rehired vendor for ongoing development due to quality and familiarity
Improved project management with daily developer reports and weekly lead calls

Platforms

Tech Stack

Ruby on Rails

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Phaedra Solutions successfully launched the new site with complete features required by the company. Since they demonstrated exceptional work, they were hired to render their services again. Overall, their project management was seamless and communication was outstanding.”
Ulugbek Makhmudov
CTO
Date: 09/14/2020