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Rebranding and UI/UX Redesign for Personalized Shopping Web App

Services Covered:

UI/UX Design • Website Development
Project hero — replace with case study imagery
Industry
Industry

E-commerce & Retail

Duration
Duration

5 months

Budget
Budget

10K - 49K

Start Date
Start Date

1 January 2020

Team Size
Team Size

1-5

Engagement Model
Engagement Model

Nearshore

Project Capability Score (PCS)

gauge meter
73/100
Good

Project Capability Score (PCS) estimates how capable Phaedra Solutions is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

mapDubai, United Arab Emirates

Project Summary

Phaedra Solutions led a full rebranding and UI/UX overhaul for a personalized shopping service by taking over an existing Ruby on Rails web application. Over several months they implemented a redesigned site, added new features, and optimized the codebase. The team launched the redesigned website on time and was subsequently rehired for ongoing development due to strong project management and communication.

Key Challenges

  • Full rebranding including UI/UX overhaul of an e-commerce web application
  • Strict timeline requiring an external agency to complete changes on schedule

Project Deliverables

  • New UI/UX implemented on existing Ruby on Rails web app
  • Addition of new features
  • Code cleanup and optimization

Project Solution

Phaedra Solutions took over an existing Ruby on Rails application and implemented a full UI/UX redesign over the course of a few months. They added new features, performed a major code cleanup and optimization, and ran the work in sprints overseen by a team lead. Two people from the vendor (a full-stack Rails developer and a team lead) worked regularly with the client to deliver the updated site.

Project Outcome

  • Launched redesigned website on time
  • Client rehired vendor for ongoing development due to quality and familiarity
  • Improved project management with daily developer reports and weekly lead calls

Platforms

  • WebWeb

Tech Stack

  • Ruby on RailsRuby on Rails

Client Endorsement

Overall Review Rating

5star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Phaedra Solutions successfully launched the new site with complete features required by the company. Since they demonstrated exceptional work, they were hired to render their services again. Overall, their project management was seamless and communication was outstanding.”

Ulugbek Makhmudov

CTO

Note: This endorsement is based on publicly available client feedback from external review sources.

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