API & Software Development for Digital Marketing Agency
Services Covered:

Industry
Software Development
Duration
4 months
Budget
10K - 49K
Start Date
1 February 2024
Team Size
6-10 Employees
Engagement Model
Onshore
Project Capability Score (PCS)
83/100
Strong
Project Capability Score (PCS) estimates how capable NextGen Invent Corporation is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS
Client
Catapult Media LLC
Project Summary
NextGen Invent Corporation developed a mobile app and supporting API for a digital marketing agency, relocating web assets and databases to Microsoft Azure. They integrated a third-party data feed from the London Metals Exchange to provide real‑time precious metals pricing and implemented unit-conversion logic for multiple weight measures. Stakeholders reported enhanced user experience, increased sales and doubled ROI on campaigns within a year.
Key Challenges
- Integrate an external API to provide continuously updated precious metals pricing from the London Metals Exchange
- Enable users to select and convert between multiple units of weight (troy oz., grams, pennyweight)
- Develop native mobile apps for both iOS and Android that consume the pricing API
Project Deliverables
- Relocation of web assets and databases to a Microsoft Azure cloud server
- Creation of a new API to provide constantly updating precious metals pricing (integrating with a third-party LME data source)
- Custom code to calculate and convert between units of weight (troy oz., grams, pennyweight)
- Adaptation of provided UX designs for various mobile phone and tablet screen sizes
- Database interaction/caching to limit third-party API costs and constantly update API values
Project Solution
NextGen Invent migrated the client's web assets and databases to Microsoft Azure and built a custom API that pulls pricing data from a third‑party provider of London Metals Exchange (LME) rates. They implemented server-side logic and database tables to cache and update pricing, wrote conversion routines for multiple weight units (troy oz., grams, pennyweight), and adapted provided UX designs to work across iOS and Android phone and tablet screen sizes while optimizing API access costs.
Project Outcome
- Enhanced user experience
- Real-time exchange rates
- 3rd Party integrations for a full 360-degree view of the business
- Increased Sales & Market Share
- ROI on campaigns doubled (2x) in one year
- Lowered server downtime and improved technical assistance after migration to Azure
Platforms
Mobile
Tech Stack
Azure
Client Endorsement
Overall Review Rating
5
5 out of 5 stars
Timeliness
Cost Rating
Willing to Refer
Quality of Deliverables
“NextGen Invent Corporation's work enhanced user experience and increased sales. The team was extremely professional and methodical, and internal stakeholders praised the service provider's commitment to quality and collaborative approach.”
Note: This endorsement is based on publicly available client feedback from external review sources.