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EndorsedendorsedOngoing

Custom SQL & Reporting for Triple Whale

Services Covered:

AI and Machine Learning • Big Data Analytics and Business Intelligence • Managed IT Services
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Industry
Industry

E-commerce & Retail

Duration
Durationinfo-circle

20 months

Budget
Budget

Confidential

Start Date
Start Date

1 January 2024

Team Size
Team Size

11-15

Engagement Model
Engagement Model

Offshore

Project Capability Score (PCS)

gauge meter
81/100
Strong

Project Capability Score (PCS) estimates how capable MWDN is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Triple Whale

mapColumbus, United States of America

Project Summary

MWDN provided a dedicated team of data analysts to an e-commerce client (Triple Whale), designing, developing, and delivering custom SQL queries that leveraged the client's data infrastructure. The engagement reduced backlog and turnaround time for data requests and produced over 50 customer-facing reports. The team also improved data quality and accuracy through validation processes and documentation while collaborating with product, analytics, and customer-success teams.

Key Challenges

  • Quickly scale a technical team of data analysts
  • Support internal operations and customer-facing reporting needs
  • Bridge the gap between raw data and actionable insights for internal stakeholders and customers

Project Deliverables

  • Custom SQL queries
  • Data validation and accuracy checks
  • Documentation and reusable templates
  • Cross-team collaboration with product, analytics, and customer success
  • Custom customer-facing reports

Project Solution

MWDN deployed a dedicated team of analysts (12 teammates) to design, develop, and deliver custom SQL queries using Triple Whale's data infrastructure. They scoped requests with internal product, analytics, and customer-success teams, built ad hoc and recurring queries for campaign analysis, cohort tracking, and reporting, performed QA and data validation, created documentation and reusable templates, and produced customer-facing reports to enable brand-level insights.

Project Outcome

  • Completed over 100 custom SQL requests across internal and customer teams
  • Delivered over 50 customer-facing custom reports
  • Reduced backlog and turnaround time for data requests
  • Increased data quality and reporting accuracy through validation processes
  • Freed up internal product and analytics teams to focus on strategic work

Platforms

  • SaaSSaaS

Tech Stack

  • SQLSQL

Client Endorsement

Overall Review Rating

4.88star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“MWDN has completed over 100 custom SQL requests, reducing the client's backlog and turnaround time for data needs. Their team has delivered over 50 customer-facing reports, enabling brands to access insights not available through standard dashboards. They have also increased data quality and accuracy.”

Aaron Dolan

Head of Solutions Engineering

Note: This endorsement is based on publicly available client feedback from external review sources.

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