endorsedCompleted

Health & Fitness Mobile Apps and Custom CMS

Services Covered:

Mobile Application Development • CMS Development

Industry

Advertising & Marketing

Duration

13 months

Budget

50K - 199K

Start Date

1 September 2015

Team Size

Confidential

Engagement Model

Onshore

Project Capability Score (PCS)

70/100

Good

Project Capability Score (PCS) estimates how capable Mobikasa is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

New York City, United States of America

Project Summary

MOBIKASA developed two health and fitness mobile apps (iOS and Android) featuring a virtual trainer and hosted nutrition/workout content, and built a custom CMS to manage both products. The vendor delivered cost-effective development and flexible scope management, leading to strong user acquisition and positive reception. Development work was completed with a team operating out of India while the vendor maintained a storefront and PM presence connected to New York City.

Key Challenges

Build a virtual personal-trainer mobile app to deliver visual and verbal workout guidance
Adapt the core platform for different brands and audiences while hosting nutrition content
Manage communication and time-zone differences between an offshore PM/development team and US stakeholders

Project Deliverables

iOS and Android mobile apps
Custom content management system (CMS)
Nutrition and workout video content hosted in-app
Support for tablet and wearable platforms (iPad, Apple Watch, Home app)

Project Solution

MOBIKASA designed and built two mobile applications (iOS and Android): a virtual personal-trainer app with visual and verbal workout guidance and a derivation of that app for a different brand/audience that included nutrition-tip videos and recipes. They also developed a custom CMS to manage content for both apps and offered potential expansion to tablet and wearable platforms. Development work was executed with development in India and a project manager coordinating between India and New York City.

Project Outcome

Apps were well received by users
Digital ad campaigns achieved strong response and user acquisition at below-industry-average cost
Project delivered on promised timelines and scope

Platforms

Mobile
Wearable

Tech Stack

iOS
Android

Client Endorsement

Overall Review Rating

4.63

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Through MOBIKASA’s cost-effective strategies, both apps have achieved a strong download rate and positive user acquisition. Their flexible response to scope changes and adherence to project timelines contributed to an efficient partnership.”
Anonymous
Multimedia Producer
Date: 05/12/2017