endorsedOngoing

Cross-Platform Romantic Relationship App

Services Covered:

Mobile Application Development

Industry

Social Networking

Duration

135 months

Budget

Confidential

Start Date

1 May 2015

Team Size

1-5 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

76/100

Good

Project Capability Score (PCS) estimates how capable MobiDev is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Inevitable Digital

Los Angeles, United States of America

Project Summary

MobiDev created the design and stylebook for a cross-platform romantic-relationship app (StayGo) and provided strategic support. They developed the app for iOS and Android, continue to provide ongoing support and consulting, and are helping the client evaluate a new module. The app achieved rapid marketplace traction following a small marketing test.

Key Challenges

No in-house development team or external development consultant
Previous vendors did not focus on business objectives, priorities, or mission-driven strategy
Needed a partner that emphasized mission-and-goal-driven software strategy rather than tactics

Project Deliverables

Cross-platform mobile application (iOS and Android)
Stylebook and design deliverables
Tablet and desktop optimizations
Ongoing support and consulting
Client services management and QA support

Project Solution

MobiDev developed a cross-platform mobile application using PhoneGap targeting iOS and Android, with optimizations for select tablets and desktop. They led the design work and produced a stylebook, provided strategic client-facing support during onboarding and planning, staffed a small core team (three developers, a project manager, and a part-time designer), and delivered ongoing maintenance and consulting while assisting analysis for a planned new module.

Project Outcome

StayGo ranked in the top 100 lifestyle apps on the iTunes Store within two weeks after a test phase with under $1,000 in marketing
Positive international user reviews praising the content, user experience, and ease of use
Improved real-time collaboration due to time-shifted schedules and accommodating call times between Eastern Europe and the US

Platforms

Mobile
Desktop

Tech Stack

Android
iOS

Client Endorsement

Overall Review Rating

4.88

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“After a quick test phase, the app became one of the top lifestyle apps on the market. Through thorough analysis of business objectives and priorities and focus on mission and goals, MobiDev was on point in developing the software strategy that made a difference, delivering sweet success.”
Anonymous
Partner and Owner
Date: 08/10/2017