endorsedOngoing

Mobile App Development for Expo City Dubai

Services Covered:

Mobile Application Development • UI/UX Design • Cloud Consulting and Services • Application Integration • Software QA and Testing

Industry

Government & Public Safety

Duration

37 months

Budget

Confidential

Start Date

1 July 2023

Team Size

6-10 Employees

Engagement Model

Offshore

Project Capability Score (PCS)

77/100

Good

Project Capability Score (PCS) estimates how capable Merixstudio is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Expo City Dubai

Dubai, United Arab Emirates

Project Summary

Merixstudio built iOS and Android applications for Expo City Dubai, covering discovery and market analysis, MVP definition, UX/UI design (EN/AR), mobile development including map/wayfinding and listings, integrations with CMS/CRM/analytics, QA, and cloud infrastructure with CI/CD and monitoring. The engagement improved installs, active users, retention, core feature adoption, App Store ratings, and app performance while delivering on time and maintaining strong communication.

Key Challenges

Elevate guest experience and loyalty
Boost on-site experience to drive retention
Convert in-app and grow revenue

Project Deliverables

Live iOS and Android apps ready for public use
Design assets and prototypes (IA, flows, hi-fi screens, design system)
Integrated services (CRM, CMS, analytics)
QA package (test plans, bug reports, UAT sign-off)
Store listings and submission materials

Project Solution

Merixstudio ran discovery and market analysis, defined the MVP, produced EN/AR UX/UI flows and prototypes, and developed native iOS and Android apps featuring map/wayfinding, events, attractions and F&B listings plus notifications. They integrated the apps with a CMS, CRM and analytics, provided QA and store submission, and set up cloud infrastructure, CI/CD and monitoring for ongoing support and releases.

Project Outcome

Steady growth in installs and active users
Higher activation and repeat sessions with improved 30-day retention
Improved app quality and performance (higher crash-free rate and faster launch times)
Increased core feature adoption (map usage, event browsing, notification opt-ins)
Upward trend in App Store ratings and improved release cadence and time-to-publish from CMS to app

Platforms

Mobile
Cloud

Tech Stack

iOS
Android

Client Endorsement

Overall Review Rating

4.88

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Merixstudio's efforts resulted in increased app installs, active users, and core feature adoption, as well as improved performance and App Store ratings. The team delivered on time, accommodated changes, and communicated consistently. Their attention to detail and organized approach also stood out.”
Pranesh Ganesh
Director of Agile Delivery
Date: 10/07/2025