endorsedOngoing

"Defend Your Homes" HTML5 Game for Homes.com

Services Covered:

Game Development

Industry

Real Estate

Duration

127 months

Budget

10K - 49K

Start Date

1 January 2016

Team Size

Confidential

Engagement Model

Offshore

Project Capability Score (PCS)

72/100

Good

Project Capability Score (PCS) estimates how capable Merixstudio is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Homes.com

Norfolk, United States of America

Project Summary

Merixstudio developed an HTML5 game called "Defend Your Homes" for Homes.com to drive brand awareness tied to a summer blockbuster promotion. The project delivered cross-platform desktop and mobile versions plus a backend admin, and achieved tens of thousands of players—yielding branding gains though it fell short of internal targets. The client praised Merixstudio's execution, timely delivery, and project management, while noting some mobile performance and control issues.

Key Challenges

Create a brand awareness campaign tied to a summer blockbuster
Deliver a cross-platform game that appealed broadly across desktop and mobile
Client lacked internal game-development expertise and needed vendor guidance

Project Deliverables

HTML5 cross-browser, cross-platform game
Mobile-specific version with distinct controls
Desktop version with keyboard controls
Backend admin panel for scores and a leaderboard
Scoring and ranking system

Project Solution

Merixstudio designed and developed an HTML5, Space Invaders–style game titled "Defend Your Homes," with integrated city home values and Q&A content. They delivered cross-browser, cross-platform builds with a distinct mobile UI and a desktop keyboard-controlled version, plus a backend admin for score review, ranking, and a leaderboard. The team provided milestones and deliverables and helped the client refine game logic and feasibility within budget.

Project Outcome

Tens of thousands of users played the game
Branding success via contests and prize promotions despite falling short of overall targets
Project milestones were met on time, with some deliverables completed early
Client gained strategic guidance on feasible game logic and execution

Platforms

Web
Mobile

Tech Stack

HTML

Client Endorsement

Overall Review Rating

4.5

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The game earned tens of thousand of users, which was seen as a branding success. Merixstudio were praised for delivering everything as expected, on time and on budget.”
Grant Simmons
VP of Search Marketing at Homes.com
Date: 09/06/2016