endorsedOngoing

Sweepstakes Mobile Game App for Flatiron Media

Services Covered:

Mobile Application Development

Industry

Media

Duration

94 months

Budget

50K - 199K

Start Date

1 October 2018

Team Size

Confidential

Engagement Model

Onshore

Project Capability Score (PCS)

77/100

Good

Project Capability Score (PCS) estimates how capable Mercury Development is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Flatiron Media

New York City, United States of America

Project Summary

Mercury Development performed a discovery phase and designed and developed a React Native mobile game app (iOS and Android) to enable sweepstakes entries for the client. They delivered front- and back-end development and interface design based on the client's brand, launched the app, and continue to provide support and maintenance. Early post-launch metrics show increased user engagement, solid retention, and rising revenue, and the client praised the team's proactive project management.

Key Challenges

Need to supplement existing online business with a mobile channel for sweepstakes entries.
Require analytics reporting and data management capabilities.
Desire a simple, cost-effective, and maintainable solution for both iOS and Android.

Project Deliverables

Mobile iOS and Android game app
Front-end and back-end development (React Native)
User interface design using client's logo and brand book
Discovery-phase documentation and workflow scoping
Ongoing support and maintenance

Project Solution

Mercury Development ran a discovery phase to scope budget and workflows, then developed both the front end and back end using React Native for iOS and Android. They designed the app's interface using the client's logo and brand book, guided technology decisions to keep the solution cost-effective and maintainable, launched the app, and continue to provide support and maintenance.

Project Outcome

User metrics and revenue increased within the first week of launch.
Solid user retention and positive reception to the app's artwork and UX.
Internal team satisfaction and consultant endorsement despite prior Google penalties.

Platforms

Mobile

Tech Stack

React Native

Client Endorsement

Overall Review Rating

4.88

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The internal team considers the solution a convenient, aesthetic alternative to traditional methods of entering sweepstakes. User metrics and revenue are both increasing, and the client has been successful in retaining existing customers. Project management was proactive and professional.”
Elizabeth Peggs
Corporate Marketing Director
Date: 09/20/2019