endorsedOngoing

Mobile App Redesign for Financial Periodical

Services Covered:

Mobile Application Development

Industry

Financial Services

Duration

108 months

Budget

Confidential

Start Date

1 August 2017

Team Size

1-5 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

76/100

Good

Project Capability Score (PCS) estimates how capable Mercury Development is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Periodical

New York City, United States of America

Project Summary

Mercury Development designed and built a native iOS and Android app that enables readers to access a biweekly financial periodical on mobile devices, mirroring the website’s features including an archive of past issues and a full newsletter view. The engagement consisted of design and development phases, beginning with hand-drawn redesign sketches and progressing to development; the project is in beta and undergoing TestFlight testing. Internal stakeholders praised the revamped visuals and functionality, and the vendor has maintained timely communication and adherence to timelines.

Key Challenges

Need for a complete branding strategy and a redesigned app to support it.
Desire for a fresh, innovative, and intuitive user experience rather than an incremental update.

Project Deliverables

Native iOS app
Native Android app
Archive of past issues (in-app)
Full-view newsletter reader
App redesign sketches and visual design
Beta release and TestFlight build

Project Solution

Mercury Development executed a two-phase engagement of design and development. They began with pen-and-paper sketches to produce a refreshed, intuitive visual design, obtained client approval, then built native iOS and Android applications that replicate website functionality—such as an archive of past issues and a full newsletter view. The team delivered iterative releases and is currently finalizing the last portion of development during beta testing via TestFlight.

Project Outcome

Internal stakeholders praised the app's functionality and revamped visuals.
Several releases have been completed; final changes are pending before public launch.
The vendor maintained timely project management with no noticeable delays and strong communication.

Platforms

Mobile

Tech Stack

iOS
Android

Client Endorsement

Overall Review Rating

4.75

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Although the app is still in beta testing, internal stakeholders have commended the app for its revamped visuals and intuitive functionality. Mercury Development continues to communicate consistently, meeting all expectations and adhering to established timelines.”
Eric Whitehead
Controller, Periodical at Periodical
Date: 08/28/2018