endorsedOngoing

Customer Acquisition & Website Support for Digital Marketing Agency

Services Covered:

Website Development

Industry

Advertising & Marketing

Duration

91 months

Budget

Confidential

Start Date

1 January 2019

Team Size

1-5 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

79/100

Good

Project Capability Score (PCS) estimates how capable Macopedia is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

MTA Digital

Poland

Project Summary

Macopedia partnered with a digital marketing agency to assist with customer acquisition by referring clients who needed SEO and PPC services and by improving the partner's website to attract new clients. Since 2019 the collaboration has consistently generated new customers and delivered measurable gains such as improved organic search rankings and strong PPC ROI. The vendor is described as responsive, accurate, and detail-oriented in communications.

Key Challenges

Assist with customer acquisition in digital marketing

Project Deliverables

Referrals of clients for marketing services
Improvements to Macopedia's website
Assistance managing products on e-commerce platforms

Project Solution

Macopedia provided referrals of clients needing marketing services (SEO and PPC) and collaborated with the client to support those marketing engagements. They also worked on improving the client's website to attract new customers and assisted with managing products on e-commerce platforms. The engagement was staffed by a small Macopedia team (2–5 people).

Project Outcome

Consistent acquisition of new clients from Macopedia since 2019
Multiple increases in organic search rankings for several referred clients
High return on investment in PPC campaigns
Improved responsiveness and clear project documentation from referrals

Platforms

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Since 2019, Macopedia has consistently provided new customers for the client, and their collaboration has led to significant results for the customers. The team has been responsive via emails, messages, and phone calls and has always shown up to video meetings. The team's accuracy has stood out.”
Jan Wójcicki
SEO Specialist, MTA Digital at MTA Digital
Date: 09/16/2024